Featured Triputra Agro Persada IABC Indonesia Awards 2026

Triputra Agro Persada Wins Best Sustainability Communications at the IABC Indonesia Awards 2026: Turning Knowledge into Meaningful Change

September 25, 2026

IABC Indonesia Awards jury representative Angkie Yudistia presents the award to M. Regina Anggraeni, Corporate Communication Sub-Division Head at PT Triputra Agro Persada Tbk.

IABCINDONESIA.COM – PT Triputra Agro Persada Tbk (TAP) earned one of the highest scores at the IABC Indonesia Awards 2026, following its presentation of achievements and a discussion with the judging panel. TAP was named an Award of Excellence recipient in the Impactful Communications Awards (ICOMMA) category, under the Best Sustainability Communications subcategory.

The recognition reflects the success of PERKASA (Petani Berkualitas dan Sejahtera), a communications ecosystem designed to strengthen farmers’ knowledge, skills and livelihoods through an integrated approach. Built on TAP’s commitment to creating shared value and helping smallholder farmers become more self-reliant and productive, the program addresses two longstanding challenges: limited access to agronomic knowledge and inadequate access to ongoing technical support.

PT Triputra Agro Persada during the judging session for the IABC Indonesia Awards 2026.

To address these challenges, TAP developed the PERKASA communications ecosystem, with a focus on driving behavioral change. The strategy is built around three core pillars: Educate, Engage and Empower.

Through the Educate pillar, TAP translates complex technical Standard Operating Procedures (SOPs) into practical, easy-to-understand materials delivered through classroom training, visual modules and interactive YouTube videos. The company also distributes “TAP Untuk Negeri: Berbagi Pengalaman Untuk Bangsa,” a handbook that distills more than two decades of TAP’s agronomic best practices into clear, accessible guidance that farmers can readily understand and apply in the field.

The Engage pillar strengthens farmers’ understanding through two-way communication, including the Hotline Center and intensive field support from professional agronomists. Meanwhile, the Empower pillar consistently brings farmers’ success stories to national and regional media, helping inspire communities and encourage the adoption of better agronomic practices.

Through a continuous communications ecosystem, agronomic knowledge goes beyond simply delivering information and is translated into practical action on farmers’ plantations. The effort is expected to drive improvements in productivity and farmer incomes, contributing to more sustainable livelihoods while supporting Indonesia’s broader palm oil industry agenda and the development of the B50 biodiesel program.

The achievement underscores Triputra Agro Persada’s commitment to delivering sustainability practices with tangible impact. Through strategic, empathetic and integrated communications, TAP continues to turn knowledge into action while creating opportunities for positive change among farmers and communities in the areas where it operates.

Strategi Komunikasi PT Waskita Beton Precast

Winning 4 Awards at the IABC Awards 2025: Inside PT Waskita Beton Precast’s Communication Strategy

July 10, 2026

IABCINDONESIA.COM, JAKARTA – PT Waskita Beton Precast Tbk has demonstrated that corporate communication can go far beyond reputation building, it can deliver measurable impact for both the business and its stakeholders. Through four distinct initiatives; Belajar Beton, WSBP Central, Girls on Site, and Piles of Sustainability, the company secured four awards at the IABC Awards 2025.

While each program serves a different objective, they share a common foundation: communication that is strategic, relevant, consistent, and measurable. This alignment is what enabled PT Waskita Beton Precast not only to excel in a single category, but to showcase the strength of its communication strategy holistically.

This raises a fundamental question: “What underpins the company’s communication success?”

Communication Rooted in Real Needs

Each campaign recognized at the IABC Awards 2025 was not designed merely to capture stakeholder attention but to address tangible needs. PT Waskita Beton Precast approaches challenges not as setbacks, but as opportunities to elevate organizational quality by delivering meaningful solutions to stakeholders. This approach reinforces the company’s accountability and signals a commitment to the well-being of all facets of its business ecosystem.

A Multi-Channel, Stakeholder-Centric Approach

One of the most defining characteristics across all programs is the company’s use of a multi-channel strategy. Rather than relying on a single platform, PT Waskita Beton Precast deploys an integrated mix of communication channels, ranging from corporate websites and social media to internal programs and on-the-ground activations.

This ensures message consistency while allowing for tailored delivery across diverse stakeholder groups. The strength lies not only in crafting relevant narratives but in distributing them effectively and cohesively across platforms.

Strategi Komunikasi PT Waskita Beton Precast

Data-Driven Execution

In the corporate landscape, strong ideas matter, but execution backed by data carries greater weight. Each of the four programs demonstrates measurable outcomes: WSBP Central improved internal engagement and employee satisfaction; Belajar Beton expanded industry education outreach while strengthening brand positioning; Girls on Site drove awareness, engagement, and visibility for women in the industry; Piles of Sustainability generated media reach, publication value, and stakeholder participation toward sustainability goals.

These initiatives go beyond conceptual strength; they deliver proven, solution-oriented results aligned with stakeholder needs.

Ultimately, PT Waskita Beton Precast’s ability to frame messages strategically and design adaptive programs allows it to address a wide spectrum of stakeholder expectations. However, its decisive advantage lies in how effectively it leverages multiple communication channels to ensure those messages land with precision. As Indrakurnia, Corporate Communication and Social Responsibility Manager at PT Waskita Beton Precast Tbk, explains:  “We differentiate communication channels for each strategy, ensuring that all stakeholders are reached through the platforms most relevant to them.”

AI Tidak Dapat Membaca Situasi Seperti Anda

Remember, AI Can’t Read the Room Like You Do

April 20, 2026

IABCINDONESIA.COM, JAKARTA – Everyone is talking about what AI can do. Far fewer are asking what happens when AI begins to think on your behalf. Consider the role of a Communication Lead at an Indonesian company preparing to launch a product into tier two markets, such as Surabaya or Medan, within less than a month. The process begins by opening an AI tool and inputting product details, audience segmentation, and distribution channels. Within seconds, the system produces a structured and comprehensive communication strategy framework.

Just as that framework appears close to perfect, a gap becomes clear. There are factors that the system does not capture. It does not recognize that a key distributor in Surabaya is undergoing an ownership transition that requires a more deliberate relationship approach. It does not account for a competitor in Medan running an aggressive pricing campaign that could shift market perception. The message required in that moment is not the most polished or complete. It is the most precise, grounded in context, which only the internal team understands.

This is where AI reaches its limits. It can process market data, demographic structures, and widely accessible information. It cannot interpret human dynamics that exist beyond data. In business communication, strategic decisions are not driven by data alone. They depend on the ability to read situations, relationships, and organizational context, areas that remain firmly within human judgment.

The Right Questions, Not the Right Answers

AI is designed to deliver answers it calculates as correct. The responsibility is to ask the right questions. According to the Stanford AI Index Report 2025, 78 percent of global organizations now use AI in at least one business function, a sharp increase from 55 percent the previous year. The adoption of generative AI alone has more than doubled, rising from 33 percent to 71 percent in a single year. In an environment where AI is becoming a business partner, many organizations now use it as a baseline for strategy and decision-making. McKinsey’s State of AI 2025 reports that 88 percent of organizations use AI in at least one department, yet only 7 percent have fully scaled it across their operations. The difference between those who succeed and those who do not is not access to more advanced tools. It is the ability to ask sharper questions.

The question is not to request a messaging framework for a campaign. It is to challenge what might be flawed within that framework when entering a specific market. This is where strategic communicators create value. AI is an answer engine. The communicator is a question engine. The role of AI is to test and refine analysis, not to replace the underlying thinking.

Constraints as Strategy

AI often produces five versions of a message when only one is required. It recommends ten channels when budget and execution realities allow for three. It tends to overproduce. Strategic communicators recognize that a focused approach is often more powerful when aligned with the right context and timing. A limited strategy executed with precision will outperform a broad approach that lacks relevance and momentum.

Public sentiment, as reflected in the Stanford AI Index 2025, shows that 55 percent of people globally now view AI as more beneficial than harmful, up from 52 percent in 2022. From a business perspective, however, McKinsey finds that only about one-third of organizations have successfully scaled AI in a consistent way. Public optimism is moving faster than organizational readiness. This gap places strategic communicators in a critical position, bridging expectations and execution.

The same partnership proposal will generate very different responses depending on how it is communicated to a local founder compared to a foreign investor. Building trust with business partners in Java requires a different approach than in Medan. These are nuances shaped by cultural and relational dynamics. AI does not possess this map. Human practitioners do.

The Space for Decision Making Remains Human

In the most critical business moments, such as partnership negotiations, market entry, or internal restructuring, the requirement is not the most refined output. It is trust, built from track record, the ability to read human dynamics, and the willingness to take positions that may not align with algorithmic logic. AI does not carry consequences. People do.

The Center for Strategic Communication Excellence states that AI should strengthen, not replace, human judgment in professional communication. As AI generates more options, communicators are required to exercise greater discipline in selection, deciding what to say, to whom, and when. Ultimately, the value of a communicator is not measured by the volume of output produced. It is defined by the ability to interpret context, manage perception, and make decisions that cannot be generated by a system.

AI may be the most powerful business partner available, offering speed, scale, and consistency. Yet at the end of the process, it is still the individual who sits at the negotiation table, builds trust with partners, and determines what is appropriate, not merely what is efficient. In Indonesia, businesses are built on relationships, trust, and deep contextual understanding. The highest value of a communicator is not the speed of production. It is the precision in reading a room that no system can fully interpret.

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Danone Indonesia through AQUA Brand Emphasizes Integrated Sustainability Communications and Digital Impact at the IABC Indonesia Conference 2025

February 5, 2026

Arif Mujahidin, Communications Director of Danone Indonesia, highlights the role of integrated and empathetic communications in strengthening business sustainability in the digital era.

IABCINDONESIA.COM, JAKARTA – Danone Indonesia, through its AQUA brand, emphasized the importance of integrated sustainability communication to create long-term impact. As a pioneer in Indonesia’s bottled drinking water (AMDK) industry, AQUA participated in the IABC Indonesia Conference 2025, which this year carried the theme “Strategic Communications at the Heart of Trust, Humanity and Digital Impact.” The conference served as a platform for communication leaders and professionals to discuss how modern communication strategies can address the challenges of sustainability, public trust, and digital transformation.

In the first panel session titled “Technology & Sustainability: Communicating Purpose for Digital Impact,” Arif Mujahidin, Communications Director of Danone Indonesia, took part as a panelist, presenting the company’s perspective through the topic “Redefining Communications Impact on Business Sustainability.” Arif emphasized that the role of communication has evolved far beyond merely delivering messages. In today’s digital era, where transparency is essential, communication has become a strategic tool capable of shaping public behavior, building trust, and strengthening the legitimacy of corporate sustainability initiatives.

Arif explained that the integration of messaging, channels, and tangible actions forms the foundation for building a credible sustainability narrative. According to him, the public today evaluates not only what companies say, but also how those messages are followed through with consistent actions. Therefore, an integrated communication approach is key to ensuring that sustainability messages are delivered comprehensively, remain relevant, and effectively reach diverse audiences.

In its communication strategy, Danone Indonesia through AQUA brand combines the factual and virtual worlds. In the factual realm, the company provides media, communities, and stakeholders with direct access to observe the protection of mountain water sources, hygienic production processes, and the implementation of strict regulatory standards. Through these firsthand experiences, the company fosters public understanding of how sustainability is embedded in its day-to-day business operations.

During the panel discussion, Danone Indonesia through its AQUA brand, highlighted how empathetic and strategic communication can strengthen the company’s sustainability agenda.

On the other hand, in the virtual sphere, Danone Indonesia through AQUA brand leverages digital channels such as @AQUAlestari to deliver educational content on water conservation, the circular economy, and sustainable lifestyles. The content developed not only provides information but is also designed to encourage positive behavioral change related to water usage and public responses to environmental issues.

During the panel discussion, Arif highlighted that empathy-driven communication plays a crucial role in building long-term trust. Empathy enables companies to understand audience needs and respond with messages that are relevant, honest, and accessible. He also emphasized that building trust requires long-term commitment and consistent action on the ground, particularly in sustainability issues that are complex and multidimensional.

From left to right: Abdullah Fahmi (VP Corporate Communications & Social Responsibility, Telkomsel), Arif Mujahidin (Corporate Communication Director, Danone Indonesia), Shanti Ruwyastuti (Board of Director IABC Indonesia) dan Dwi Fatan Lilyana (Director of Human Resources and General Affairs, PT Pelabuhan Indonesia (Persero)), Elvera N. Makki (President IABC Indonesia; Founder & CEO, VMCS Communications & Social Impact), Sari Soegondo (Chair of Asosiasi Perusahaan Public Relations Indonesia (APPRI)), Tyo Guritno (Founder & CEO, Inspigo)

“Sustainability is not built through grand messages but through trust that is developed over time. Integrated and empathetic communication helps us align narratives, drive action, and ensure that every step delivers value for both society and the planet,” said Arif.

With a strong track record, including the planting of 2.6 million trees; the development of 93,000 biopores; support for 500,000 beneficiaries through WASH programs; and collaboration with 15,000 MSMEs and 2 million sellers, Danone Indonesia through its AQUA brand demonstrates that sustainability can go hand in hand with business growth. Through its participation in the IABC Indonesia Conference 2025, the company hopes to inspire more communication practitioners to understand the role of technology, empathy, and integrated narratives in creating broader social and environmental impact.

Agrinesia Raya Wins the Top 10 of the 2025 IABC Indonesia Awards, Strengthening Its Reputation as an Innovative Food Manufacturer

February 3, 2026

IABCINDONESIA.COM – PT Agrinesia Raya has once again reinforced its position as one of the most adaptive players in Indonesia’s food manufacturing industry. The company, which oversees a portfolio of iconic Indonesian souvenir brands and is part of the Asthanesia Group, secured a place in the Top 10 of the Impactful Communications Awards (ICOMMA) and the Impactful Public Relations Awards (IMPRA). The recognition underscores the company’s communication practices, which were assessed as innovative, impactful, and highly relevant amid an increasingly competitive digital landscape.

In the Impactful Communications Awards (ICOMMA) category, Agrinesia Raya received accolades across multiple sub-categories, including Best Integrated Marketing Communications, Best Digital and Social Media Campaign, Best Employee Engagement Program, and Best Sustainability Communication. In the Impactful Public Relations Awards (IMPRA) category, the company also won Best Internal Communication Program. These achievements reflect Agrinesia’s commitment to strengthening its corporate reputation through integrated, forward-looking communication strategies, with a strong emphasis on effective internal communication, enhanced employee engagement, and consistent messaging to support long-term business growth.

In the Best Integrated Marketing Communications sub-category, Agrinesia implemented an integrated campaign to introduce  “Bolu Stim Menara Sebagai Oleh-oleh Khas Medan”. The program combined offline and online marketing strategies, including campaign activations at PON XXI and PRJ 360, collaboration with the Medan city government during the city’s 434th anniversary celebrations, KOL-driven initiatives, and online competitions designed to increase consumer engagement. As a result, the campaign recorded a 24% increase in offline engagement and a 103% growth in online engagement.

A moment of PT Agrinesia Raya presenting the campaign program “Bolu Stim Menara Sebagai Oleh-oleh Khas Medan” for the Best Integrated Marketing Communications sub-category.

The Best Digital and Social Media Campaign sub-category was secured by the Bakpia Kukus Tugu Jogja campaign, which leveraged a collaboration with musician Adhitia Sofyan featuring a rearranged version of the iconic song Sesuatu di Jogja. Through this collaboration, Agrinesia achieved a 200% increase in audience reach, a 143% rise in views, and a 413% growth in followers. The campaign successfully strengthened brand recognition by embedding the product narrative in a culturally resonant, widely recognized song.

The Best Employee Engagement Program award was earned through the “Caring & Sharing” initiative, a series of programs designed to foster empathy, solidarity, and a sense of togetherness among employees. The initiative included mental health counseling services, inter-employee sports tournaments, and collective activities such as family gatherings. Survey results indicated that 94% of employees were satisfied with Agrinesia’s work environment.

Recognition in the Best Sustainability Communication sub-category was achieved through a taro farmer empowerment campaign in Bogor. The program, a collaboration between Lapis Bogor Sangkuriang and IPB University, emphasized sustainability and the empowerment of local farmers, while reinforcing Agrinesia’s role in building a socially and environmentally responsible food value chain.

In the Best Internal Communication Program sub-category, Agrinesia presented the “INSIDE” program, an internal communication pillar designed to consolidate corporate information into an engaging and easily accessible format. The program was assessed as effective at increasing employee engagement while ensuring alignment between the company’s vision and individual roles. This approach underscores Agrinesia’s positioning of internal communication as a critical foundation for sustainable corporate growth.

“Despite being executed across multiple channels and on a broad scale, Agrinesia was able to deliver its messages clearly and relevantly through strong visual and storytelling approaches. The communication strategy was executed professionally and aligned with the company’s business objectives,” said Jeane Niode, Chair of the Jury Board of the IABC Indonesia Awards 2025.

President of IABC Indonesia, Elvera Makki, noted that Agrinesia had successfully integrated strategic communication with sustainability values and human capital management. “Effective communication is not solely about creativity, but also about integrity, transparency, and relevance. Agrinesia has demonstrated this consistency through a data-driven approach that delivers tangible impact,” she said.

PT Agrinesia Raya alongside jury representatives and fellow recipients of the Top 10 and Awards of Excellence at the IABC Indonesia Awards 2025.

The accolades earned by Agrinesia Raya at the IABC Indonesia Awards 2025 underscore the company’s view of communication as an integral component of its business strategy. An innovative, integrated, and human-centered communication approach has become a key foundation in strengthening the company’s reputation and sustaining its competitiveness within Indonesia’s food manufacturing industry.