Awards

The IABC Indonesia Awards is organized by a non-profit and independent association called the International Association of Business Communicators (IABC) – Indonesia Chapter.

The IABC Indonesia Chapter is a part of the official  IABC chapter based in Chicago, Illinois, United States, which has been established for more than 50 years. It consists of more than 5000 members representing more than 40 countries, including Indonesia. 

The IABC Indonesia Chapter is also part of IABC Asia Pacific, consisting of neighboring countries like Singapore, Phillpina, Australia, New Zealand, Japan, India, Malaysia and others.

Legally, the IABC Indonesia Chapter is under the Indonesian International Communication Association.

The IABC Indonesia Awards is a PR competition event organized by the IABC (International Association of Business Communicators) – Indonesia Chapter. This event aims to support the development of the communications and PR industry, appreciate the success, hard work, and notable PR performance of corporations and agencies throughout Indonesia.

The Impactful Communications Award (ICOMMA) is directed at a broader communications performance and not just public relations. The scope includes marketing communications, and digital communications that are directly related to target sales. This category is also applicable for employee engagement, and sustainability, which in some companies may not be under public relations, but is still under communications in general. 

The Impactful Public Relations Awards (IMPRA) focuses on public relations performance, where target goals may not be related to sales or marketing, but more for stakeholder relations, education, awareness programs, and overall reputation.

1. Best Sustainability Communications
2. Best Public Interest Communications
3. Best Integrated Marketing Communications
4. Best Digital and Social Media Campaign
5. Best Employee Engagement Program
6. Diversity, Equity, Inclusion Program
7. Best Leadership Program

1. Best Creative PR Campaign
2. Best Media Relation Program
3. Best Social Media Campaign
4. Best Digital Public Relations Program
5. Best Internal Communications Program
6. Best Podcast
7. Research in PR

Our judges are experts in their field who have experience judging the following subcategories professionally.

Yes, each company or institution can register for more than one (1) category. Registering in all categories is also allowed.

You can register through our google form. A link to the google form is included in the entry kit attached below. You can also find our entry kit in our website.

Indonesian: https://iabcindonesia.com/wp-content/uploads/2024/08/IABC-INDONESIA-AWARDS-Entry-Kit-IDN.pdf

English: https://iabcindonesia.com/wp-content/uploads/2024/08/IABC-INDONESIA-AWARDS-Entry-Kit-English-Version.pdf

The deadline for the IABC Indonesia Awards has been extended to August 19 (originally August 12). For companies/institutions that wish to request more time than the final deadline, you can contact the IABC Indonesia Awards team:

Chris: +628111855999
Malvin: +6285156337189

Email: info@iabcindonesia.com

The registration fee per sub-category is Rp.1,500,000. (Example: If you chose to participate in three sub-categories, the total fee would be Rp. 4,500,000).

List of winner is planned to be announced from 29-30 August via IABC’s official email (info@iabcindonesia.com). The award ceremony will be held in October. 

Possible changes and exact dates will be announced to all participants.

Scoring and assessment will be conducted online until 23 September 2024. We will inform all participants if any changes in dates are made.

This subcategory prioritizes communication programs/campaigns regarding sustainability as a whole, including those related to ESG (Environmental, Social, Governance) or what is often called ESG (Environment, Social, Governance), also DEI (Diversity, Equity, Inclusion), and other elated matters. For example, companies that holistically integrate waste sorting, combat climate change, achieve Net Zero Emission (NZE), fight for inclusivity, gender equality, disability, women empowerment, and so on.

This subcategory prioritizes communication programs/campaigns that focus on the public interest or society. For example, smoking cessation programs/campaigns, prohibiting abortion, warning about the dangers of early marriage, socializing new regulations/policies from companies or the government, the dangers of disguised online loans (pinjol), the dangers of online gambling, financial literacy, the dangers of mercury as an ingredient for skin-related products, the dangers of alcohol when driving, wearing a helmet, and so on.

This category recognizes marketing communication programs or campaigns that effectively integrate various channels and strategies to achieve business objectives. Examples include product launch campaigns combining digital advertising, social media, public relations, and experiential marketing; omnichannel strategies to enhance customer loyalty; data-driven marketing campaigns optimizing the customer journey; influencer marketing integrated with offline campaigns; and comprehensive marketing communications in event sponsorship or customer loyalty programs.

This category recognizes communication programs or campaigns that strategically and innovatively utilize digital and social media platforms to achieve communication and business objectives. Campaigns in this category should demonstrate optimal use of various digital channels, including social media, websites, email marketing, digital advertising, and interactive technologies such as AR/VR, AI, or chatbots. Evaluation focuses on creativity, engagement, effectiveness in reaching target audiences, and measurable impact on brand awareness, reputation, or business conversions.

This category recognizes employee engagement programs designed to enhance motivation, involvement, and loyalty among employees. Programs in this category should demonstrate effective, innovative, and sustainable internal communication strategies that foster a positive workplace culture, improve job satisfaction, and strengthen relationships between employees and management. Evaluation focuses on the program’s effectiveness in creating a collaborative work environment, boosting productivity, and delivering tangible impacts on employee retention and satisfaction.

This category recognizes programs designed to promote diversity, equity, and inclusion (DEI) in the workplace or community. Programs in this category should demonstrate impactful strategies in fostering a more inclusive environment, ensuring equal opportunities for all individuals, and increasing awareness and understanding of cultural, gender, disability, or other aspects of inclusivity. Evaluation focuses on the program’s effectiveness in driving positive change, fostering a culture that values differences, and delivering tangible impacts on the organization and the communities it serves.

Prioritize company leadership communication programs or campaigns to both internal and external stakeholders. For example, a CEO and company directors program to branch offices throughout Indonesia, a CEO visit to media program, a CEO and directors sharing session program to factories, and so on.

Emphasizes creativity in managing the core message to the target audience regarding a product. For example, disseminating BI Fast creatively with animation, role-play, or metaphors; it can also be with a creative tagline or a combination of the whole.

This category recognizes media relations programs designed to build, strengthen, and maintain effective relationships between an organization and the media to support communication and reputation objectives. Programs in this category should demonstrate a systematic and measurable strategy in engaging with the media, managing news coverage, and ensuring the consistent and credible delivery of key messages to the public. Evaluation focuses on the effectiveness of media relations strategies in enhancing positive exposure, fostering trust with journalists and media outlets, and delivering tangible impacts on the organization’s image and reputation.

This category recognizes communication campaigns that strategically and creatively utilize social media to engage audiences, enhance brand awareness, and strengthen an organization’s reputation. Campaigns in this category should demonstrate optimal use of various social media platforms with relevant, interactive, and data-driven content strategies to achieve defined communication objectives. Evaluation focuses on the campaign’s effectiveness in driving engagement, expanding audience reach, and delivering tangible impacts on the organization’s perception and image.

This category recognizes public relations programs that strategically leverage digital platforms to build, manage, and enhance an organization’s reputation and stakeholder engagement. Programs in this category should demonstrate innovative approaches in utilizing various digital channels, including websites, social media, podcasts, videos, digital storytelling, and data-driven analytics to measure communication impact. Evaluation focuses on the effectiveness of digital strategies in fostering trust, increasing visibility, and creating meaningful interactions with target audiences.

This category recognizes public relations programs that strategically leverage digital platforms to build, manage, and enhance an organization’s reputation and stakeholder engagement. Programs in this category should demonstrate innovative approaches in utilizing various digital channels, including websites, social media, podcasts, videos, digital storytelling, and data-driven analytics to measure communication impact. Evaluation focuses on the effectiveness of digital strategies in fostering trust, increasing visibility, and creating meaningful interactions with target audiences.

This category recognizes podcast programs utilized as a strategic communication tool to deliver messages, engage audiences, and strengthen an organization’s reputation. Podcasts in this category should demonstrate creativity in content delivery, high production quality, and a data-driven approach to reaching and influencing target audiences. Evaluation focuses on the podcast’s effectiveness in creating a strong communication impact, increasing public awareness, and fostering closer relationships with listeners through compelling and relevant storytelling.

This category recognizes research conducted in the field of public relations to understand public opinion, evaluate the effectiveness of communication strategies, and inform data-driven decision-making. Research in this category should demonstrate strong methodology, in-depth analysis, and relevance in enhancing more effective and strategic public relations practices. Evaluation focuses on the research’s contribution to audience insights, measurement of communication impact, and how the findings are applied to support organizational goals and foster better relationships with stakeholders.