IABC Indonesia Archives - IABC Indonesia

Implementation of Seminar/Mandatory Lecture and Workshop by IABC Indonesia at Mulawarman University and Visit to Nusantara

October 23, 2024

IABC Indonesia successfully held a seminar, public lecture, and workshop at Mulawarman University, Samarinda, East Kalimantan, from September 9 to 11, 2024. The event, themed “New Nusantara, Advanced Indonesia” aimed to support the development of communication and technology in Indonesia’s education sector, particularly in the current digital era. This event also included the signing of a Memorandum of Understanding (MoU) covering the Tri Dharma of Higher Education, and Implementing Agreement (IA), and a Cooperation Agreement between Mulawarman University, IABC Indonesia, VMCS Advisory, and NoLimit Indonesia, strengthening collaboration in the fields of education and research.

The keynote speaker for the seminar/public lecture was Prof. Ir. Mohammed Ali Berawi, M.Eng.Sc., Ph.D., Deputy for Green and Digital Transformation of the Nusantara Capital Authority, who presented the latest developments in the construction of Nusantara, Indonesia’s new capital city. In his presentation, Prof. Ali explained how Nusantara is being designed as a futuristic city focusing on sustainability, smart technology, and environmental harmony.

Foto Bersama Peserta Seminar Kuliah Umum

The event continued with presentations by Elvera N. Makki, MBA, ABC, SCMP, Chair of IABC Indonesia/PERKOMII and CEO of VMCS Advisory, Dr. Aqsath R. Naradhipa, CEO of NoLimit Indonesia, and Dr. Catur Suratnoaji, M.Si., Dean of the Faculty of Social and Political Sciences at UPN East Java. The presentations highlighted the importance of building campus branding and reputation in the digital era and how Big Data and Artificial Intelligence (AI) can be utilized within universities. The speakers emphasized that universities must effectively leverage digital technology to build strong reputations and branding , reach wider audiences, and enhance the quality of academic research.

Foto Pemaparan Materi oleh VMCS Advisory

The event continued with a workshop divided into three sessions. In the first session, VMCS Advisory delivered a presentation on “ Building University Branding and Reputation in the Digital Era” which discussed strategies for strengthening a university’s image through digital platforms. The second session, led by NoLimit Indonesia, covered the topic “The Use of Big Data and AI in Research and Academic Journals,” highlighting the importance of data utilization to support academic analysis and development. The final session was presented by UPN Veteran East Java, focusing on “Implementing Big Data and AI in Higher Education,” providing insights on how universities can adopt advanced technology to improve operational efficiency and educational quality.

After the series of events concluded, on Thursday, September 12, 2024, IABC Indonesia, along with teams from VMCS Advisory and NoLimit Indonesia, as well as representatives from Mulawarman University, were given the special opportunity to visit Nusantara after obtaining permission from the Nusantara Capital Authority. The journey from Samarinda to Nusantara took approximately 3 hours. During the tour in Nusantara, the group was guided by Ms. Syavika Putri Zayyana, Junior Policy Analyst at the Directorate of Investment and Business Facilitation, and Mr. Igor Immanuel, Senior Financial Analyst at the Directorate of Funding, using an electric bus, in line with Nusantara’s commitment to renewable energy usage. The participants witnessed firsthand how the Smart Forest City concept, based on sustainability, is being implemented in the new capital, with eco-friendly transportation systems and the integration of advanced technology in all aspects of urban planning.

Signing of IABC Indonesia’s Note of Understanding with LSP PRI for International Standard Public Relations Professional Certification

August 28, 2024

As a first step in realizing the IABC – LSP PRI Cooperation Agreement, we are pleased to report that the Indonesian PR Professional Certification Institute (LSP PRI), a pioneer and the first LSP in the field of Public Relations, has successfully developed a new PR Professional Certification Scheme. With its extensive experience in certification, quality assurance systems, scheme development, and stakeholder communication, LSP PRI is well-equipped to meet the evolving needs of the current world of work.

The National Professional Certification Agency (BNSP) verification team has meticulously verified and validated the certification scheme. It has undergone a Full BNSP Assessment and BNSP Witness and received BNSP approval through the Decree of the Chairman of the National Professional Certification Agency Number Kep—2258/BNSP/X/2023 concerning Changes to the Scope of LSP PRI. This rigorous process ensures the high quality and reliability of the certification scheme.

Five of the 17 certification schemes are digital PR certification schemes developed based on the latest developments in digital PR work. As a result of implementing certification on behalf of BNSP, SKKNI always guides the development of the Certification Scheme. However, LSP RI has been given the authority to develop a Certification Scheme, including developing Competency Test Materials. Because SKKNI can only occasionally cover all the latest job needs and updating the Certification Scheme takes time, LSP PRI always updates Competency Test Materials every year to adapt to job needs and changes or developments in the fast-paced world of Public Relations. Of the 17 certification schemes, five are digital PR certification schemes developed based on the latest developments in digital PR work. As a result of implementing certification on behalf of BNSP, SKKNI always guides the development of the Certification Scheme. However, LSP RI has been given the authority to develop a Certification Scheme, including developing Competency Test Materials. Because SKKNI can only occasionally cover all the latest job needs and updating the Certification Scheme takes time, LSP PRI always updates Competency Test Materials every year to adapt to job needs and changes or developments in the fast-paced world of Public Relations.

IABC Webinar Sustainability ESG Series: Examining the Development of Sustainability Commitments in Indonesia for the Net Zero Emission (NZE) Target

August 10, 2024

IABC Webinar Sustainability ESG Series:

Examining the Development of Sustainability Commitments in Indonesia for the Net Zero Emission (NZE) Target

Jakarta, July 16 2024 – The commitment to sustainability of Net Zero Emission (NZE), which first appeared at the Conference of the Parties (COP 21) in 2015, spawned the Paris Agreement which was agreed upon by 197 countries, including Indonesia, to maintain an increase in global average temperature to 2 C compared to pre-industrial period and as much as possible keep the temperature increase from exceeding 1.5 C. In preventing extreme climate change, the world NZE agreement is to achieve the NZE target by 2050, while Indonesia has a target to achieve NZE by 2060.

International Association of Business Communicators (IABC) – Indonesia Chapter, as part of the IABC based in Chicago, Illinois, United States, also pays special attention to the development of sustainability efforts in the country, including in the Environment, Social and Governance pillars ( ESG), especially how to communicate, public relations, and public affairs can play an active role in voicing sustainability actions.

Elvera N. Makki, MBA, ABC, SCMP, Presiden International Association of Business Communicators (IABC) – Indonesia Chapter, stated, “IABC Indonesia is concerned with sustainability, including ESG in Indonesia, because of its enormous impact on human life now and in the future. The role of communication is very important to voice sustainability actions and increase public awareness, as well as corporations across sectors to jointly play an active role in achieving the Net Zero Emission target in Indonesia by 2060. “For this reason, we are holding this forum as a regular discussion with sustainability leaders and professionals, so that as communication practitioners, we understand and can help disseminate important information related to this crucial topic.”

IABC (International Association of Business Communicators) – Indonesia Chapter held a webinar “IABC Power Brain Communication Webinar 2024: Sustainability and ESG Series” with the theme “Net Zero Emission’s Targets and Updates”, presenting leading sources from various industrial sectors, namely Warsono, Executive Vice President Electricity System Planning, PT PLN (Persero), Nurdiana Darus, Head of Sustainability Corporate Affairs, PT Unilever Indonesia, Tbk. and Febron Siregar, Sales Director Indonesia, Wärtsilä Energy.
Webinar ini juga dimoderatori oleh Elvera N. Makki, Communications Social Impact Advisor VMCS Public Relations, and also President of IABC Indonesia.In discussions held online, Warsono, Executive Vice President Electricity System Planning,, PT PLN (Persero), explained the energy transition strategy from the electricity sector that is sustainable and just, “Each country has a different strategy in the energy transition, depending on the conditions of each country. In Indonesia, we have four technology pillars to accelerate the development of renewable energy with a gradual reduction in coal use scenario.”

The first pillar is related to the target of increasing renewable energy capacity by 75% and gas-based energy by 25% by 2040. PLN is also working on a super grid, as the second pillar, where the transmission network is used as a enabler which addresses the mismatch between new and renewable energy potential and demand centers. The third pillar focuses on the massive use of solar and wind power penetration in the electricity system through flexible and flexible generation smart grid. Lastly, the pillars green emerging technology, which maximizes storage usage, CCS/CCUS, Co-firing Hydroge, Ammonia, and new energy such as nuclear.

Nurdiana Darus, Head of Sustainability Corporate Affairs, PT Unilever Indonesia stated, “Unilever is committed to achieving targets Net Zero Emission in 2039, with real and measurable action in 9 (nine) areas along the company’s business chain in stages up to 2030, including those related to suppliers, raw materials, packaging design and storage, to logistics.”

Nurdiana also explained in detail the sustainability targets in each scope 1, 2, and 3, which focus on reducing emissions and decarbonization, “Unilever’s ambition towards Net Zero Emission included in Climate Transtition Action Plan (CTAP). In the period between 2025-2023, we have reduced 89.45% of carbon emissions during operationalization, installation of solar panels in several factories in August 2023 with a capacity of 2.5MWp, with a reduction in CO2 emissions of up to 1,500 tonnes per year, equivalent to planting 20,000 trees. “This installation is the largest in the Jababeka area.”

Febron Siregar, Sales Director Wärtsilä Energy said, “Wärtsilä has a decarbonization target in 2030. In line with the increasing amount of renewable energy, flexible balancing solutions are needed to ensure the stability and reliability of this renewable energy, whose capacity is expected to increase 8x by 2050.”He added, “To achieve Net Zero Emission by 2050, renewable energy must provide 89% of the world’s electricity supply. Choosing flexible and appropriate technologies for power systems is essential to maintaining a stable and reliable electricity supply. Wärtsilä recently launched the world’s first large-scale hydrogen power plant, addressing the need for decabornization in the energy sector.”

The three speakers agreed that to achieve the Net Zero Emission target, cooperation, collaboration and harmony across sectors and across stakeholders are needed, “Communication plays a key role so that sustainability goals can be achieved according to the planned time, so that IABC Indonesia also supports it through discussions and dialogue. “held regularly in our forums,” concluded Elvera Makki.

IABC Webinar Sustainability & ESG Series

For further information, please contact: Email: info@iabcindonesia.comWebsite: iabcindonesia.com Facebook, Instagram, Twitter, Linkedin: @iabcindonesia

IABC Leaders Discussion with Top PR Leaders and Practitioners

April 13, 2024

IABC Indonesia mengadakan diskusi terbatas yang mengangkat tema “Optimizing Communications and Public Relations for the Advancement of Business Growth in Indonesia” yang dihadiri oleh para pemimpin dan praktisi senior dari berbagai bidang di Indonesia. Acara tersebut diselenggarakan pada Rabu, 3 April 2024, di VVIP Senayan Avenue, Jakarta, yang kemudian dilanjutkan dengan iftar bersama.

In this discussion, participants included IABC (International Association of Business Communicators) Board members and Distinguished Advisor representatives, as well as PR practitioners and business communicators. Also present were prominent figures such as Angkie Yudistia, Special Staff to the President; Maria Wongsonagoro, Senior PR Consultant; Muslim Basya, from the Executive Board of LSPPRI (Indonesian PR Professional Certification Institute); Tuhu Nugraha, Digital and Technology Consultant; Diyas Herrianti, Director of the Government of Western Australia; Rembianov, from Communication FIF Group; and Shanty Ruwiyastuti, Head of Media Academy. From academia, Moch. N. Kurniawan from Swiss German University and Elke Alexandrina from LSPR were also present, as well as many others.

The discussion covered a range of relevant topics, including the importance of understanding sustainability, the role of technology and artificial intelligence (AI) in the evolving world of PR, the need for future-relevant PR talent, the role of political communication in strategic communication, as well as a discussion on research and data to enhance credibility.

This event is an important platform for leaders and practitioners in the field of communication and PR to share knowledge, ideas, and experiences in an effort to increase business growth in Indonesia.

IABC Indonesia Mid-Year Conference 2023: Sustainability Today, Legacy for Tomorrow

November 27, 2023

IABC Indonesia Mid-Year Conference 2023:
Communicating for Impact

Sustainability Today, Legacy for Tomorrow

Jakarta, 14 July 2023 – Sustainability has gained significant attention globally, including in Indonesia, in recent years. Urgent issues and challenges related to extreme climate change, biodiversity loss, social and gender inequality, diversity, and inclusivity challenges, have become critical problems for organizations, governments, and individuals. Various institutions are working to address these challenges and create a more sustainable future for the next generations.

IABC Indonesia Mid-Year Conference 2023, themed “Sustainability Today, Legacy for Tomorrow,” was held on Friday, 14 July 2023, at Westin Hotel, Jakarta, with high-rank government officials and prominent communications leaders presenting their expertise and thoughts. “This conference aims to disseminate information, foster discussions, and raise awareness of sustainability issues and how communications play greater roles in achieving sustainability’s objectives,” said Elvera N. Makki, ABC, SCMP, President of the IABC Indonesia Chapter.

In a groundbreaking move towards combating climate change and fostering sustainability in Indonesia, the big project of the nation is to move the capital city in Jakarta to a new place on Borneo island (Kalimantan) named Nusantara. The appointed Head of IKN (Ibu Kota Nusantara/Nusantara Capital City) is the Keynote Address, Ir. Bambang Susantono, MCP., MSCE., Ph.D., Chairman of the Nusantara National Capital Authority. During his speech, he highlighted that the Indonesian government is building the Nusantara National Capital in East Kalimantan, focusing on being Green, Smart, Inclusive, Resilient, and Sustainable. “This groundbreaking concept aims to create a smart and sustainable forest city, which is the first in the world, with 65 percent of the 256.000-hectare Nusantara National Capital area transforming into tropical forests,” said Bambang.

He further emphasized that the development of IKN aligns with global targets, particularly in addressing climate change. IKN is set to become Indonesia’s first city to have a Locally Determined Contribution (LDC), signifying its commitment to take climate action at the city level. This LDC will further contribute to Indonesia’s Determined National Contribution in meeting the climate targets in the Paris Agreement. The driving force behind this transformative project is the passionate vision of creating a sustainable forest city, with the ambitious goal of making the Nusantara National Capital the first carbon-neutral city in Indonesia by 2045.

Based on a survey conducted by IABC Indonesia over nine days (June 28 to July 7, 2023) among 127 Gen-Z respondents aged 19-26 in Indonesia and abroad, they were revealed that over 90% agreed that environmental protection should be a priority for the government and society. They also recognized the importance of empathy towards vulnerable and minority groups, including people with disabilities, and acknowledged the significant role of communication in raising awareness of sustainability.

The survey also indicates that Gen-Z influences other age groups to contribute to a sustainable lifestyle. To carry out concrete actions for sustainability, as many as 90.6% of Gen-Z respondents stated that they would voluntarily participate. 40.2% of respondents would feel guilty if they could not participate, and 60.6% would feel happy if they could directly involved.

Elvera added, “IABC has a position as a catalysator to accelerate the achievement of Sustainability goals in Indonesia through effective and impactful communication. This conference aims to enable participants to apply the concept of “3 More”, which is to learn more, to listen more, and afterward, to do more Sustainability actions.”

Dito Ariotedjo, Minister of Youth and Sports, Republic of Indonesia, expressed his appreciation to IABC Indonesia that formed Gen Z Circle in the session themed Together for a Sustainable Future, “The government appreciates the IABC Indonesia initiative for holding the IABC Mid-Year Conference 2023 engaging young professionals. This conference is attended by many young people who are urged to comprehend what Sustainability can do for their future and the importance of Communications to help increase awareness of the topic,” he said.

Usman Kansong, Director General of Information and Public Communication of the Ministry of Communication and Informatics, Republic of Indonesia, said that awareness of sustainability practices might be limited by the general public, not even a priority in everyday life. “The steps taken by IABC to play a role in driving the success of Sustainability practices are things that we must support together,” said Usman.

Emil Elestianto Dardak, Vice Governor of East Java, added, “Public communication in addressing complex issues is a must as part of strategic communications, especially through technological advancement on digital and social media. For Gen Z and Millenials, open communications build trust and credibility; thus, it encourages them to partake instead of being apathetic. A forum provided by IABC in this conference is one of the best examples to interact with speakers and among participants to help increase understanding and find solutions toward Sustainability concerns.”

IABC Indonesia Mid-Year Conference presented two (2) Keynote Addresses, two (2) Special Addresses, and three (3) Plenary Sessions, a total of twelve (12) prominent speakers in a full-day event attended by around 200 participants joining offline and online. The event was successful, with a 90% satisfaction rate according to a survey of participants and sponsors conducted post-event.

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Several pictures captured from various social media posts by participants and sponsors:

For further information, please contact:
Email: info@iabcindonesia.com
Website: iabcindonesia.com
Facebook, Instagram, Twitter, Linkedin: @iabcindonesia

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IABC Webinar Sustainability ESG Series:

Examining the Development of Sustainability Commitments in Indonesia for the Net Zero Emission (NZE) Target

IABC Indonesia Mid-Year Conference 2023: Communicating for Impact

Sustainability Today, Legacy for Tomorrow

IABC Indonesia Mid-Year Conference 2023:
Communicating for Impact