{"id":75095,"date":"2026-01-31T07:14:15","date_gmt":"2026-01-31T07:14:15","guid":{"rendered":"https:\/\/iabcindonesia.com\/2026\/01\/31\/elnusa-petrofin-sabet-best-digital-public-relations-program-di-iabc-indonesia-awards-2025-dari-energi-kebersamaan-menjadi-narasi-publik-yang-berpengaruh\/"},"modified":"2026-03-25T12:57:05","modified_gmt":"2026-03-25T12:57:05","slug":"elnusa-petrofin-sabet-best-digital-public-relations-program-di-iabc-indonesia-awards-2025-dari-energi-kebersamaan-menjadi-narasi-publik-yang-berpengaruh","status":"publish","type":"post","link":"https:\/\/iabcindonesia.com\/en\/2026\/01\/31\/elnusa-petrofin-sabet-best-digital-public-relations-program-di-iabc-indonesia-awards-2025-dari-energi-kebersamaan-menjadi-narasi-publik-yang-berpengaruh\/","title":{"rendered":"Elnusa Petrofin Earned Best Digital Public Relations Program at the 2025 IABC Indonesia Awards: Turning \u201cEnergi Kebersamaan\u201d into a High-Impact Public Narrative"},"content":{"rendered":"

IABCINDONESIA.COM, JAKARTA \u2013 <\/b>PT Elnusa Petrofin delivered an outstanding performance at the IABC Indonesia Awards 2025, securing one of the highest scores following its results presentation and dialogue session with the judging panel. The company earned a place in the\u00a0Top 10\u00a0<\/b>and\u00a0Awards of Excellence\u00a0<\/b>of the\u00a0Impactful Communications Awards (ICOMMA)<\/b>\u00a0in the\u00a0Best Digital Public Relations Program<\/b>\u00a0subcategory.<\/p>\n

Amid growing public demands for transparency in the energy sector, Elnusa Petrofin offered a different approach through its \u201cMenghantarkan Energi Kebersamaan<\/b>\u201d campaign. The company chose to highlight the stories of its fuel truck operators (AMT), the frontline workers who keep national fuel distribution running smoothly especially during the peak travel period of Ramadan and Eid al-Fitr. While millions spend time with their families, these AMT workers as spearhead of energy distribution ensure the nation\u2019s energy supply stays uninterrupted.<\/p>\n

\"\"

Awak Mobil Tangki (AMT) played a vital role in ensuring fuel distribution services amid heightened demand during Ramadan and Eid al-Fitr.<\/p><\/div>\n

The campaign was made from a keen observation of a long-standing narrative gap. Public discourse on national energy resilience has historically centered on policies and institutions, with the pivotal role of on-ground workers often overlooked. Elnusa Petrofin seized this overlooked space, crafting a digital communication initiative that blended strong visuals, operational data, and human-centered storytelling to build a coherent, impactful reputation narrative.<\/p>\n

Using its 3E framework (Engineering, Education, and Enforcement), the company built a communication system anchored in transparency, education, and internal participation. The content, which ranged from operational insights and field documentation to personal stories from AMT workers, was distributed through Tier-1 media outlets, Instagram, YouTube, and internal channels, creating a seamlessly integrated campaign from planning to publication.<\/p>\n

In a sector often perceived as technical and emotionally distant, the campaign demonstrated that insight-driven, empathetic communication can spark powerful public resonance.<\/p>\n

\u201cElnusa Petrofin delivered highly effective communication through compelling storytelling. These narratives build public awareness of the energy workers who operate behind the scenes,\u201d said\u00a0Jeane Niode,\u00a0<\/b>Chair of the Jury for the IABC Indonesia Awards 2025.<\/i><\/b><\/p>\n

\"\"

PT Elnusa Petrofin saat sesi penjurian IABC Indonesia Awards 2025<\/p><\/div>\n

Elvera Makki,\u00a0<\/b>President of IABC Indonesia<\/i><\/b>, praised the company\u2019s ability to transform operational issues into relatable public stories, marking it as an innovator in energy-sector communication, \u201cI appreciate how the term \u2018Anak Mobil Tangki (AMT)\u2019 feels grounded and relatable. This was executed as a fully integrated PR campaign, digitally strong and reinforced through extensive media coverage,\u201d she noted.<\/p>\n

\u201cThis award is not merely a recognition of the strategic communication programs we have implemented, but a validation of our philosophy that energy is ultimately about people, responsibility, and sustainability. \u2018Menghantarkan Energi Kebersamaan\u2019 reflects our commitment to providing energy that not only drives economic activity, but also strengthens social bonds within society,\u201d said\u00a0Doni Indrawan,\u00a0<\/b>President Director of PT Elnusa Petrofin<\/i><\/b>, after receiving the award.<\/p>\n

\"\"

Elnusa Petrofin, with the jury representatives and all institutions recognized in the Top 10 and Awards of Excellence categories at the 2025 IABC Indonesia Awards.<\/p><\/div>\n

The achievement underscores Elnusa Petrofin\u2019s commitments: maintaining national energy reliability while building modern, transparent, and human-centered communication. In an industry navigating rapid transformation, empathy-driven storytelling has become an essential pillar for sustaining public trust.<\/p>\n","protected":false},"excerpt":{"rendered":"

IABCINDONESIA.COM, JAKARTA \u2013 PT Elnusa Petrofin delivered an outstanding performance at the IABC Indonesia Awards 2025, securing one of the highest scores following its results presentation and dialogue session with the judging panel. The company earned a place in the\u00a0Top 10\u00a0and\u00a0Awards of Excellence\u00a0of the\u00a0Impactful Communications Awards (ICOMMA)\u00a0in the\u00a0Best Digital Public Relations Program\u00a0subcategory. Amid growing public […]<\/p>\n","protected":false},"author":4,"featured_media":75097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-75095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"\nElnusa Petrofin Earned Best Digital Public Relations Program at the 2025 IABC Indonesia Awards: Turning \u201cEnergi Kebersamaan\u201d into a High-Impact Public Narrative - IABC Indonesia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/iabcindonesia.com\/en\/2026\/01\/31\/elnusa-petrofin-sabet-best-digital-public-relations-program-di-iabc-indonesia-awards-2025-dari-energi-kebersamaan-menjadi-narasi-publik-yang-berpengaruh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elnusa Petrofin Earned Best Digital Public Relations Program at the 2025 IABC Indonesia Awards: Turning \u201cEnergi Kebersamaan\u201d into a High-Impact Public Narrative - IABC Indonesia\" \/>\n<meta property=\"og:description\" content=\"IABCINDONESIA.COM, JAKARTA \u2013 PT Elnusa Petrofin delivered an outstanding performance at the IABC Indonesia Awards 2025, securing one of the highest scores following its results presentation and dialogue session with the judging panel. 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