What’s on your to-do list today? I’ll wager that “building workplace civility” doesn’t appear on that list—but it’s something that all leaders should be investing in daily.

How many organizations have you seen in the headlines recently tied to stories of cultural failure, leadership blindness, unethical behavior, terrible decision-making? Within even in a few seconds, you’re likely to think of between five and 10 examples.

The criteria for doing business with, investing in, and working for a company have changed. Innovation, price, quality, a good customer experience, rock-solid marketing, and a strong employer brand remain the price of admission for any company.