Welcome to IABC Indonesia

Think Like A Reader

Time
Wednesday, March 18, 2026
03.00 PM AEDT / 11.00 PM WIB

Event Type
Online


Strong writing starts with understanding your readers.

In this session with Ann Wylie, President of Wylie Communications, participants will discover a practical four-step strategy to sharpen their voice and write from the reader’s point of view, an essential skill to engage audiences and inspire action

In this workshop, you will learn how to

  • Apply the formula readers use to decide what to read
  • Highlight the two key rewards that spark interest in your message
  • Answer the most important question every reader asks
  • Shift perspective in just two minutes to focus on reader value

With clients including Coca-Cola, Toyota, NASA, Salesforce, and Eli Lilly and Company, Ann has helped communicators around the world strengthen their writing and elevate their impact.

Her award-winning expertise, recognized with 60 communication honors including two Gold Quills from International Association of Business Communicators, continues to inspire professionals to communicate with clarity and purpose.

📲 Register here or scan the QR code on the poster.

THINK LIKE A READER
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