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Signal or Noise? Social Media Triage

Time
Wednesday, March 25, 2026
5:00 PM ET | 4:00 PM CT | 5:00 AM WIB (26 March)

Event Type
Online


Signal or noise? In the middle of a crisis, not every voice on social media deserves a response.

Join Dr. Matt Tidwell, Professor of the Practice at the University of Kansas, for an insightful session on how crisis communicators can effectively triage social media during high-stakes moments—protecting organizational credibility while avoiding responses that could make the situation worse.

Drawing on practitioner experience and global case examples, this session will explore practical frameworks and decision-making guardrails when emotions run high and digital communities are anything but neutral.

The session will be co-moderated by Dianne Chase, Founder and CEO of Chase Media and Communication, and a crisis and cybersecurity communication expert.

Together, they will discuss:

✨ How communicators decide what to respond to, what to monitor, and what to ignore during a crisis

✨ How AI-generated content, trolls, and disinformation are reshaping online sentiment

✨ When engaging online builds credibility—and when it fuels polarization

📲 Register here or scan the QR code on the poster

Signal or Noise? Social Media Triage In an Age of Trolls and Disruption
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