Time
Thursday, May 21, 2026
23.00 – 00.00 WIB
Event Type
Online
Join us on May 21, 2026, from 23.00 to 00.00 WIB for an insightful webinar exploring why many B2B messages fail to resonate and how behavioral science can help communicators craft messages that truly connect with their audiences.
In this practical, example-driven session, Nancy Harhut, Co-founder and Chief Creative Officer of HBT Marketing, will highlight seven common messaging mistakes that often undermine B2B campaigns. Participants will also learn actionable strategies to refine their messaging, strengthen audience engagement, and improve marketing performance.
Drawing on insights from behavioral science and real-world marketing examples, the session will demonstrate how communicators can design messages that work with the way customers think and make decisions.
Key takeaways include:
- A simple yet often overlooked approach to increasing revenue, identified as up to seven times more effective according to the B2B Institute
- A common misconception about audiences that can negatively impact sales and weaken credibility
- Practical techniques for rewriting headlines that can increase engagement by up to 140 percent
Register here or scan the QR code on the poster.
