IABC-Indonesia-Conference-and-Awards-2024-Press-Release

IABC Indonesia Conference and Awards 2024: Trends 2025: Purposeful Impact

March 14, 2025

IABC Indonesia Conference and Awards 2024: Trends 2025: Purposeful Impact:

International Association of Business Communicators (IABC) Indonesia menyelenggarakan konferensi ketiga yang berfokus pada Dampak Sosial, Etika, Teknologi dan Tren di 2025.

Jakarta, 13 Desember 2024 – Konferensi International Association of Business Communicators Indonesia 2024 mengeksplorasi tren dan arah strategi komunikasi di Indonesia. Dinamika dunia bisnis yang terus berubah dan tren yang berkembang membutuhkan strategi yang mampu menumbuhkan kepercayaan, membangun kredibilitas, dan memberikan dampak yang berarti, sambil menyelaraskan tindakan perusahaan dengan nilai-nilai sosial.

Konferensi yang bertema “PR Trends 2025: Purposeful Impact” mengeksplorasi tren terbaru komunikasi dan public relations yang semakin fokus pada dampak sosial dan etika. Acara ini mempertemukan praktisi PR, profesional komunikasi, serta pemimpin bisnis untuk berbagi wawasan dan strategi komunikasi yang membangun kepercayaan, transparansi, dan kredibilitas dalam berinteraksi dengan publik.

President IABC Indonesia, Elvera N. Makki, menyatakan, “Kami menentukan tren komunikasi 2025, yaitu Purposeful Impact. Dampak yang berorientasi pada tujuan dalam komunikasi melampaui sekadar menyampaikan informasi. Setiap profesional di bidang komunikasi harus dapat membangun kepercayaan, menginspirasi tindakan, dan menciptakan hubungan yang berkelanjutan dengan pemangku kepentingannya. Teknologi memiliki peranan penting di tahun 2025 dalam cara kita berkomunikasi dan berinovasi, untuk itu kemajuan teknologi dan literasi digital mencari fokus kami di IABC. Sebagai komunikator, peran kita adalah juga menyampaikan tujuan yang jelas dan relevan, yang sejalan dengan nilai-nilai organisasi serta para pemangku kepentingannya. Dengan strategi komunikasi yang inklusif, transparan, dan empatik, kita dapat memastikan bahwa setiap pesan tidak hanya menyentuh hati, tetapi juga mendorong perubahan bermakna untuk mencapai visi bersama.”

International Association of Business Communicators (IABC) – Indonesia Chapter IABC merupakan asosiasi non-profit bagi para praktisi dan profesional komunikasi, termasuk Public Relations, Corporate Affairs, Business Communicators, Corporate Social Responsibility/Sustainability, dan Government Relations untuk menyatukan disiplin profesi berskala global, serta saling berbagi praktik inovatif terbaik melalui pengalaman, berjejaring, dan edukasi. Sedangkan induk dari IABC Indonesia yaitu IABC, yang berkantor pusat di Chicago, negara bagian Illinois, Amerika Serikat, telah berdiri lebih dari setengah abad yang lalu. Sebagai komunitas terbesar di dunia dalam bidang PR dan komunikasi, keanggotaan IABC meliputi lebih dari 40 negara termasuk Indonesia dan memiliki lebih dari 5.000 anggota. Untuk informasi lebih lengkap, kunjungi iabc.com, iabcapac.com, dan iabcindonesia.com.

IABC Indonesia Conference menghadirkan 3 pembicara kunci dan 3 sesi panel dengan narasumber yang kredibel, termasuk pakar PR dari luar negeri, sehingga memberikan wawasan baru dan peluang berjejaring dengan nilai tambah berskala internasional bagi para peserta.

Konferensi IABC Indonesia dibuka dengan pembicara kunci pertama Kepala Kantor Komunikasi Kepresidenan Hasan Nasbi, yang mengatakan bahwa komunikasi yang dibutuhkan saat ini adalah komunikasi persuasif, bukan propagandis dan provokatif. “Saya berharap IABC menjadi bagian dari kampanye besar pemerintah untuk menuju Indonesia Emas 2045, yang terlibat aktif dalam yang saya sebut tadi, komunikasi persuasif bukan propagandis dan provokatif. Yang kemudian menyebabkan kita bangun tidur merasa harus cari satu dua musuh, untuk dibully, untuk dikerjain, untuk dimaki-maki. Dan saya percaya (IABC Indonesia – Red) sekarang anggotanya 900 tapi mungkin nanti akan tumbuh jauh lebih besar lagi, para profesional, para business communicator, mungkin para akademisi di bidang komunikasi yang terlibat aktif disini, tidak hanya kemudian berjuang untuk sektor masing-masing, tetapi juga berpikir dalam rangka kemajuan Negara Republik Indonesia”.

Pemaparan sesi panel 1 yang mengangkat topik “Beyond Traditional Communications Through AI-Driven Engagement”, menghadirkan Tyo Guritno, CEO & Co-Founder of Inspigo, menjelaskan bahwa salah satu peran AI dalam Public Relations adalah membantu manajemen krisis media. Inspigo, sebagai platform pembelajaran berbasis AI canggih yang dirancang untuk para profesional, memiliki misi untuk menjadikan pembelajaran lebih mudah diakses, menarik, dan berdampak, sehingga dapat meningkatkan kinerja di tempat kerja. Dalam manajemen krisis media, AI dapat digunakan untuk menyusun respons perusahaan terhadap suatu insiden, sekaligus menjaga citra positif perusahaan dan mengelola pertanyaan kritis dari jurnalis secara efektif. AI tidak hadir untuk menggantikan sentuhan manusia dalam berkomunikasi, tetapi AI hadir untuk memperkuatnya, sehingga kita dapat belajar, tumbuh, dan memberikan kinerja terbaik.

Panelis lainnya Ferro Ferizka, Executive Director Pijar Foundation dalam pemaparannya menuangkan pendapatnya. “Komunikasi adalah hubungan yang sangat personal antara brand dengan audience nya. Al memungkinkan komunikasi yang tailored sesuai data & profil audience. Melipatgandakan dampak dari strategi para profesional di bidang komunikasi” ujar Ferro Ferizka.

Melalui pemaparan yang dilakukan secara online, Distinguished Advisor IABC Indonesia Chapter Adrian Cropley berbagi tentang bagaimana AI mengubah cara perusahaan berkomunikasi secara internal dan eksternal, mengoptimalkan penggunaan kecerdasan buatan untuk memperkuat keterampilan para praktisi Public Relations, serta etika dan tata kelola dalam Public Relations.

Country Community Manager for Canva Jihan Aryani, menyampaikan bagaimana mengoptimalkan pengalaman pengguna dengan AI menggunakan fitur Rangkaian Studio Ajaib untuk membuat desain dengan cepat dan mudah. Canva memiliki fitur seperti Magic Design dan Magic Write, yang dapat menghasilkan desain profesional tanpa perlu keterampilan desain khusus. Sejalan dengan misi Canva untuk “empower the world to design” platform ini bertujuan agar setiap individu mampu menciptakan apa saja, menggunakan berbagai sumber daya, dalam semua bahasa, dan melalui berbagai perangkat.

Dalam sesi panel 2 “Trust in Transparency & Ethics: Authenticity Matters”, Dr. (H.C.) Prita Kemal Gani, MBA, MCIPR, APR, FIPR, Founder dan CEO, LSPR Institute of Communication & Business menyampaikan bahwa dalam membangun reputasi, korporat membutuhkan pemahaman mendalam tentang nilai-nilai yang diperjuangkan perusahaan. Seperti halnya London School of Public Relations (LSPR), yang memprioritaskan peran CEO, manajemen, staf, lulusan, alumni, serta para siswa. LSPR fokus pada prinsip, nilai, kualitas, fasilitas, layanan, dan inovasi. LSPR mengedepankan Sustainable Development Goal 3 (Kesehatan yang Baik dan Kesejahteraan), SDG 4 (Pendidikan Bermutu), SDG 5 (Kesetaraan Gender), SDG 10 (Mengurangi Ketimpangan), SDG 12 (Konsumsi dan Produksi yang Bertanggungjawab), SDG 13 (Penanganan Perubahan Iklim), dan SDG 17 (Kemitraan untuk Mencapai Tujuan).

EVP Corporate Communication and Social Responsibility, BCA, Hera F. Haryn menyampaikan perspektif BCA dalam konteks “Trust in Transparency and Ethics Authenticity Matters.” Kata Hera, “To build a purposeful reputation is a marathon race. Lace up, run on and mark yours!” Sebagai industri yang regulasinya ketat, BCA menghadapi berbagai tantangan, termasuk batasan dalam metode komunikasi. Oleh karena itu, diperlukan kreativitas untuk menyampaikan pesan secara efektif. Budaya perusahaan yang kuat, dengan penekanan pada integritas, berperan penting dalam membangun kepercayaan di antara karyawan dan pemangku kepentingan. Perilaku etis memperkuat keandalan dan tanggung jawab, aspek yang sangat penting dalam menjalin hubungan yang kuat dan saling percaya. Selain itu, keaslian menjadi kunci bagi merek untuk menonjol dengan membangun kepercayaan dan meningkatkan keterlibatan pelanggan.

Selain Prita Kemal Gani dan Hera Haryn, Anggota Dewan Pengarah Badan Riset dan Inovasi Nasional Tri Mumpuni turut menyumbangkan pemikirannya. Kata Tri Mumpuni, ”Dewan Pengarah BRIN memiliki tanggung jawab strategis untuk mengarahkan riset dan inovasi nasional ke arah yang relevan dan berdampak besar. Dengan menerapkan transparansi, etika dan otentisitas, BRIN dapat membangun kepercayaan publik, memperkuat kolaborasi dan menciptakan hasil riset yang berkelanjutan dan bermanfaat untuk kemajuan bangsa.”

Panelis Pakar Komunikasi dan Inklusivitas Angkie Yudistia, dalam sesi 3 “Sustainable Speaks: Communications Strategies Amidst Socially Conscious Audiences” berbagi tentang strategi dalam mengomunikasikan keberlanjutan terhadap inklusivitas yang dapat membantu kesejahteraan dan perekonomian di Indonesia. Secara aktif, upaya pengembangan model pembangunan yang berkelanjutan dan inklusif diwujudkan melalui berbagai program intervensi. Pelaksanaannya didasarkan pada acuan Undang-Undang Nomor 8 Tahun 2016 tentang Penyandang Disabilitas .

Corporate Communications Director Danone Indonesia Arif Mujahidin, Manager CSR dan SMEPP PT Kilang Pertamina Internasional Edward Manaor Siahaan dan General Manager Corporate Social Responsibility Telkomsel Andry Priyo Santoso menjadi panelis di dalam sesi ketiga ini.

Corporate Communications Director, Danone Indonesia, Arif Mujahidin, menyampaikan dalam sesi Panel 3 bahwa Danone memiliki misi membawa kesehatan melalui makanan dan kepada sebanyak mungkin orang. Danone Indonesia yang beroperasi di 24 pabrik di seluruh indonesia mendukung nutrisi dan hidrasi konsumen di Indonesia. Danone Indonesia berkomitmen untuk terus berinovasi menyediakan produk berkualitas dan sehat berbasis penelitian dan otoritas terkemuka. Sebagai aksi keberlanjutannya, Danone Indonesia mengurangi emisi karbon sebesar 8.300 ton dan mengurangi jejak karbon yang dihasilkan hingga 32%. Melalui #BijakBerplastik, AQUA memelopori program daur ulang pertama dengan “AQUA Peduli”.

Pada sesi panel 3, Edward Manaor Siahaan, Manager CSR & SMEPP PT Kilang Pertamina Internasional menyampaikan bahwa salah satu wujud komunikasi keberlanjutan dari PT Kilang Pertamina Internasional adalah penerbitan buku ISBN berjudul “Menciptakan Kemandirian untuk Tumbuh Bersama”, yang menginformasikan kegiatan Tanggung Jawab Sosial dan Lingkungan perusahaan. Dalam strategi komunikasi keberlanjutan, komunikasi ESG menjadi elemen yang semakin penting bagi keberhasilan bisnis, termasuk untuk Kilang Pertamina Internasional. Program Desa Energi Berdikari merupakan wujud komitmen Kilang Pertamina Internasional dalam menyediakan akses energi bersih, tidak hanya untuk operasional perusahaan tetapi juga bagi masyarakat. Program ini mendukung upaya global mencapai Net Zero Emission 2060 melalui pengembangan berkelanjutan dan pemanfaatan Energi Baru Terbarukan, dengan mengedepankan SDG 7 (Energi Bersih dan Terjangkau) serta SDG 13 (Penanganan Perubahan Iklim).

Membahas mengenai strategi komunikasi berbasis inklusi sosial sebagai pilar keberlanjutan, VP Corporate Communications and Social Responsibility Telkomsel, Saki H. Bramono, yang diwakili oleh GM Corporate Social Responsibility Telkomsel, Andry P. Santoso, mengatakan, “Dalam era di mana kesadaran sosial, lingkungan, dan tata kelola usaha semakin menjadi perhatian utama masyarakat, komunikasi keberlanjutan yang otentik dan berbasis nilai menjadi sangat penting. Sebagai salah satu pilar utama komunikasi Telkomsel kepada publiknya, keberlanjutan telah menjadi bagian dari komitmen penciptaan dampak positif atas proses bisnis perusahaan yang mengedepankan prinsip ESG. Ke depan, kami akan terus menghadirkan inspirasi dan memberdayakan bangsa melalui pemanfaatan teknologi terkini untuk mendukung pembangunan sosial, pelestarian lingkungan, dan pertumbuhan ekonomi secara berkelanjutan, seiring dengan perubahan harapan publik terhadap bisnis yang lebih bertanggung jawab dan inklusif.”

Selain menyelenggarakan konferensi, IABC Indonesia juga menggelar IABC Indonesia Awards yang diikuti oleh berbagai perusahaan untuk meraih penghargaan Impactful Communication Awards dan Impactful Public Relation Awards.

Menteri Komunikasi dan Digital, Kementerian Komunikasi dan Digital Republik Indonesia, Meutya Vidia Hafid menyampaikan pidato kunci yang mengapresiasi atas terselenggaranya IABC Indonesia Awards 2024 yang diselenggarakan oleh International Association of Business Communicators Indonesia Chapter. “Acara ini merupakan bukti nyata dari semangat kolaborasi dan juga inovasi yang terus berkembang di dunia komunikasi. Di era yang semakin terkoneksi ini, komunikasi yang efektif dan juga literasi digital yang baik adalah jembatan untuk menciptakan masyarakat yang cerdas, kritis, dan siap menghadapi tantangan global. Dengan literasi digital yang kuat, kita bukan hanya menghadapi tantangan, tapi juga menciptakan peluang baru untuk perkembangan ekonomi, pendidikan, dan sosial. Ini adalah pondasi untuk menghadapi masa depan, dimana teknologi dan komunikasi akan semakin saling terhubung. Oleh karena itu, kementerian komunikasi dan digital berkomitmen untuk terus meningkatkan program edukasi literasi digital bagi seluruh elemen masyarakat, untuk menciptakan generasi yang mampu memilah informasi yang valid, menangkal hoax, dan juga menggunakan teknologi untuk menciptakan solusi yang bermanfaat untuk masyarakat.”

Wakil Gubernur Jawa Timur periode 2019-2024, Emil Elestianto Dardak dalam pidato kunci pada IABC Indonesia Awards 2024 mengatakan,“Di perpolitikan Indonesia, yang berdasarkan pemilihan langsung, termasuk pemilihan presiden, pola-polanya turut berubah, yaitu pola komunikasi, partisipasi publik di dalam politik, serta kebutuhan dan kesadaran sektor publik terhadap komunikasi juga semakin meningkat.”

Lanjutnya, “Dengan demikian, tren yang dirancang IABC dengan purposeful dan impactful communication, benar-benar harus dijalankan, bahwa a good campaign itu memang bukan hanya focusing on one single activity, tapi series of activities yang tujuannya harus jelas. Dengan demikian, memberikan dampak optimal bagi pemangku kepentingannya, dalam hal ini masyarakat luas.”

Para peraih anugerah Awards of Merit dalam kategori Impactful Communications Awards adalah Yayasan Pijar Masa Depan, PT PLN (Persero), PT Pertamina Hulu, dan PT Vale Indonesia Tbk.

Sedangkan para peraih penghargaan Awards of Merit kategori Impactful Public Relations Awards, adalah PT Pertamina Hulu Indonesia, PT Pertamina (Persero), Sumbawa Timur Mining, PT PLN (Persero), VMCS Advisory Indonesia, PT Bank Central Asia Tbk, Flashback Motion, PT PLN Energi Primer Indonesia, dan Kandi Imaji (PT Srikandi Imaji Lintaskreasi).

Penghargaan Awards of Excellence kategori Impactful Communications Awards diraih oleh Wartsila, Kantor Perwakilan Bank Indonesia Prov. Kal-Ut, PT PLN (Persero) Bapak Darmawan Prasodjo, Biro Kerjasama dan Hubungan Masyarakat Kemendikbudristek, PT GLOSKIN, dan Yayasan Filantra.

Peraih Award of Excellence kategori Impactful Public Relations Awards adalah PT Bank Central Asia Tbk, PT Pertamina Hulu Indonesia, dan PT PLN (Persero).

Penerima penghargaan Top 10 IABC Awards 2024 adalah Sumbawa Timur Mining, PT Pertamina Hulu Indonesia, Yayasan Pendidikan Investasi Muda Indonesia, Great Giant Foods, Kantor Perwakilan Bank Indonesia Prov. Kal-Ut, PT PLN (Persero) Bapak Gregorius Adi Trianto, PT PLN (Persero), dan Yayasan Pijar Masa Depan.

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Telkomsel’s Seriousness in Communication Strategy to Address Social Concern and Sustainability for the Young Generation

January 2, 2025
Andry Priyo Santoso, GM of Corporate Social Responsibility at Telkomsel, emphasized Telkomsel's commitment to promoting sustainability through ESG principles, supporting sustainable social, environmental, and economic development.

Andry Priyo Santoso, GM of Corporate Social Responsibility at Telkomsel, emphasized Telkomsel’s commitment to promoting sustainability through ESG principles, supporting sustainable social, environmental, and economic development.

Telkomsel, the largest telecommunications company in Indonesia, recognizes that sustainability is not merely a trend but a long-term commitment deeply rooted in the company’s values. This was explored in depth during a panel discussion titled “Sustainable Speaks: Communication Strategies Amidst Socially Conscious Audiences,” held at the IABC Indonesia Conference on Friday, December 13, 2024, at the Shangri-La Hotel, Jakarta.

The session featured Andry Priyo Santoso, GM of Corporate Social Responsibility at Telkomsel, along with a panel of esteemed communications experts and PR professionals: Angkie Yudhistia, a Communications and Inclusivity Expert; Edward Manaor Siahaan, Manager of CSR & SMEPP at PT Kilang Pertamina Internasional; and Arif Mujahidin, Communications Director at Danone Indonesia. The discussion was moderated by Donna Priadi, Director of Strategic Partnerships at IABC Indonesia.

Andry began his presentation by emphasizing Telkomsel’s goal of “Continuously Exceeding Boundaries (Reach Beyond)”,” which aligns with the company’s vision and mission to support sustainability. Telkomsel contributes to an inclusive economy, social development, and environmentally friendly practices through enhanced connectivity, innovative services, and community empowerment to achieve a sustainable future.

Also present via Zoom, Telkomsel explained that its communication and CSR programs target Gen Z and Millennials by creating authentic, value-based, and relevant communication strategies and building narratives that address the social and sustainability concerns of its target audience.

Also present via Zoom, Telkomsel explained that its communication and CSR programs target Gen Z and Millennials by creating authentic, value-based, and relevant communication strategies and building narratives that address the social and sustainability concerns of its target audience.

Telkomsel also emphasized its goal to remain relevant to Generation Z and Millennials by focusing on sustainability and social impact. However, a significant challenge lies in crafting a communication strategy that is authentic, values-based, and aligned with the needs of this young audience. As a solution, Telkomsel is committed to building a narrative that reflects the company’s core values ​​while addressing the concerns and aspirations of these generations. Through this approach, Telkomsel aims to demonstrate that sustainability is integral to its operations and a crucial element in fostering a strong emotional connection with future generations.

“The spirit is to keep moving forward and creating an impact that empowers the nation. “We call it corporate spirit, the Indonesian spirit,” explained Andry. “Telkomsel, as an Impactful Sustainable Business, represents one of the main pillars of our sustainability communication narrative. This is complemented by our strategy of positioning Telkomsel as a technology catalyst and a leader in digital innovation and connectivity.”

In line with the 2025 Trend: Purposeful Impact launched by IABC, Telkomsel has streamlined its strategy into key activities within the Purpose-Driven ESG Framework over the past two years. These initiatives are centered around the themes of Protecting the Cita, Protecting the Data, and Protecting the Earth. Activities include enhancing employees’ understanding and insight into the importance of ESG, operating as a responsible business, and protecting the environment.

The five pillars of Telkomsel’s CSR program are driven by the spirit of creating social and environmental impacts through technology, with an apparent reference to the Sustainable Development Goals (SDGs). The scope of these activities includes education, digital citizenship, community empowerment and well-being, philanthropy, and environmental initiatives.

Andry stated that these programs are implemented collaboratively, involving partnerships with companies, government agencies, and communities. The efforts aim to achieve the targets of government social programs, such as reducing stunting and improving disaster mitigation. Telkomsel also integrates customer engagement by allowing reward points to be redeemed for tree planting, fostering environmental stewardship.

In a separate discussion on communication strategies that incorporate social inclusion as a pillar of sustainability, Saki H. Bramono, VP of Corporate Communications and Social Responsibility at Telkomsel, remarked, “In an era where awareness of social, environmental, and business governance is increasingly at the forefront of societal concerns, authentic and value-based sustainability communication is essential. Sustainability is one of the main pillars of Telkomsel’s public communication, reflecting our commitment to creating a positive impact through business processes that prioritize ESG principles. In the future, we will continue to inspire and empower the nation by leveraging the latest technology to support social development, environmental preservation, and sustainable economic growth, aligned with evolving public expectations for businesses to be more responsible and inclusive.”

The contributions of other panelists further enriched this session. Arif Mujahidin, Corporate Communications Director at Danone Indonesia, shared insights into ongoing sustainability efforts, such as reducing carbon emissions by 8,300 tons and decreasing the carbon footprint by up to 32%. He also highlighted the significant societal impact of these initiatives, underscoring the importance of our collective role in sustainability. He also discussed the challenges and opportunities in communicating sustainability messages to diverse audiences. Additionally, he shared best practices for designing effective communication strategies to engage audiences increasingly concerned about social and environmental issues.

Arif Mujahidin, Corporate Communications Director at Danone Indonesia, explained that it is the corporation's role to act as a facilitator of social innovation, while the intention and hard work must come from the community and micro-business actors as beneficiaries.

Arif Mujahidin, Corporate Communications Director at Danone Indonesia, explained that it is the corporation’s role to act as a facilitator of social innovation, while the intention and hard work must come from the community and micro-business actors as beneficiaries.

Meanwhile, Angkie Yudhistia, Communications and Inclusivity Expert, provided insights and shared strategies for communicating sustainability with an emphasis on inclusiveness, which can contribute to prosperity and the economy in Indonesia. Efforts to develop sustainable and inclusive development models are actively realized through various intervention programs. The implementation is based on the reference to Law Number 8 of 2016 concerning Persons with Disabilities.

Angkie Yudhistia (right – Communications and Inclusivity Expert) explained that there are 22.9 million people with disabilities in Indonesia, or 10% of the population. Therefore, inclusive leadership must continue to be expressed through public policies that support people with disabilities.

Angkie Yudhistia (right – Communications and Inclusivity Expert) explained that there are 22.9 million people with disabilities in Indonesia, or 10% of the population. Therefore, inclusive leadership must continue to be expressed through public policies that support people with disabilities.

Edward Manaor Siahaan, Manager of CSR & SMEPP at PT Kilang Pertamina Internasional, explained that one form of corporate sustainability communication is the publication of a book entitled “Creating Independence to Grow Together,” which reviews the company’s Social and Environmental Responsibility activities. He also emphasized the importance of ESG communication as a strategic element of sustainability. The Independent Energy Village Program is a clear example of the company’s commitment to providing access to clean energy for the community, supporting the 2060 Net Zero Emission target through the development of renewable energy, with a focus on SDG 7 (Clean and Affordable Energy) and SDG 13 (Tackling Climate Change).

Edward Manaor Siahaan, CSR & SMEPP Manager at PT Kilang Pertamina Internasional, explained the communication strategy for implementation using an AMEC-based measurement method with the PESO (Paid, Earned, Shared, and Owned) approach.

Edward Manaor Siahaan, CSR & SMEPP Manager at PT Kilang Pertamina Internasional, explained the communication strategy for implementation using an AMEC-based measurement method with the PESO (Paid, Earned, Shared, and Owned) approach.

Andry concluded his presentation with an inspiring video about Telkomsel Protects the Earth, highlighting the company’s commitment to implementing effective, balanced, and proportionate sustainability measures. Through this initiative, Telkomsel aims to reduce the environmental impact of its business processes while ensuring environmental sustainability for a better future. The video served as a powerful conclusion, underscoring Telkomsel’s dedication to sustainability and social responsibility.

From left to right: Jeane Sindy Niode (Director of Sponsorship and Events, IABC Indonesia), Donna Priadi (Director of Strategic Partnerships, IABC Indonesia), Arif Mujahidin (Corporate Communications Director, Danone Indonesia), Angkie Yudhistia (Communications and Inclusivity Expert), Andry Priyo Santoso (GM of Corporate Social Responsibility, Telkomsel), Edward Manaor Siahaan (CSR & SMEPP Manager, PT Kilang Pertamina Internasional), Elvera N. Makki (President, IABC Indonesia).

From left to right: Jeane Sindy Niode (Director of Sponsorship and Events, IABC Indonesia), Donna Priadi (Director of Strategic Partnerships, IABC Indonesia), Arif Mujahidin (Corporate Communications Director, Danone Indonesia), Angkie Yudhistia (Communications and Inclusivity Expert), Andry Priyo Santoso (GM of Corporate Social Responsibility, Telkomsel), Edward Manaor Siahaan (CSR & SMEPP Manager, PT Kilang Pertamina Internasional), Elvera N. Makki (President, IABC Indonesia).

The Seriousness of BCA in Maintaining Authenticity to Build Trust with Transparency and Ethics

December 24, 2024

Hera F. Haryn, EVP of Corporate Communications and CSR BCA, shares the company’s characteristics and authenticity, which have been internalized as its culture and values.

BCA, one of Indonesia’s leading banking institutions, continues to set high standards for maintaining transparency, ethics, and public trust. These values ​​were discussed in depth in a panel discussion session with the theme “Trust in Transparency & Ethics: Authenticity Matters” at the IABC Indonesia conference, which took place on Friday, December 13, 2024, at the Shangri-La Hotel Jakarta. This session featured a panel of distinguished speakers, including Hera F. Haryn, Executive Vice President of Corporate Communications & Social Responsibility of BCA, Tri Mumpuni, Member of the Governance Steering Committee of the National Research and Innovation Agency (BRIN), and Prita Kemal Gani, CEO & Founder LSPR Institute of Communication and Business. This session was moderated by Elvera N. Makki, President of IABC Indonesia, who ably guided the discussion to provide valuable insights for all participants.

Hera started her presentation by emphasizing the critical role of transparency and ethics in building public trust, especially in the banking industry, where credibility is essential. He conveyed BCA’s perspective in the context of “Trust in Transparency and Ethics Authenticity Matters.” He said, “To build a purposeful reputation is a marathon race. Lace up, run on, and mark yours!”

As a highly regulated industry, BCA faces various challenges, including limitations in communication methods. Therefore, creativity is needed to convey messages effectively. A strong company culture emphasizing integrity is vital in building trust among employees and stakeholders. Ethical behavior reinforces reliability and responsibility, which are fundamental to establishing strong, trusting relationships. In addition, authenticity is the key for BCA to stand out by building trust and increasing customer engagement.

The panelists and moderators, as well as offline and online participants, carefully listened to the presentation by Hera F. Haryn, EVP of Corporate Communications and CSR BCA, regarding the importance of authenticity and honesty, which can build trust

Highlighting the importance of authenticity, Hera emphasized that authenticity is one of the essential pillars of a company’s reputation and branding. In today’s increasingly connected world, authenticity has become a strategic necessity. He shared how BCA integrates authenticity into its corporate culture, aligning the bank’s values ​​with its practices. This alignment has helped BCA gain and maintain trust both within the organization and among customers and the wider community.

Hera also provided insight into BCA’s strategic communications program in this session. Internally, the bank prioritizes transparency and ethical leadership, encouraging employee collaboration and accountability. Externally, BCA maintains consistent and open communication with customers and partners, strengthening its commitment to integrity and trust.

From left to right: Hera F. Haryn (EVP Corporate Communication and Social Responsibility, BCA), Dr. (H.C.) Prita Kemal Gani, MBA, MCIPR, APR, FIPR (Founder and CEO, LSPR Institute of Communication & Business), Tri Mumpuni (Member of the Steering Committee of the National Research and Innovation Agency), Elvera N. Makki (President IABC Indonesia), Donna Priadi (Director of Strategic Partnerships IABC Indonesia) after a meaningful discussion session regarding the importance of authenticity in building trust through transparency and ethics.

Contributions from other panelists further strengthened this session. Tri Mumpuni shares his expertise as a Member of the Steering Committee for Governance of BRIN, discussing how sustainability, governance, and ethical practices interact to build trust and encourage innovation. His focus on the role of ethical governance in supporting social progress provides a broader perspective on morals and ethics, “Researchers can be wrong, but they cannot lie.”

Meanwhile, Prita Kemal Gani, CEO and founder of the LSPR Institute of Communication and Business, provided insight, emphasizing the importance of strategic communication in building institutional credibility. He offers workable strategies for organizations to communicate their commitment to transparency and ethics and build trust among various stakeholders.

Under the moderation of Elvera N. Makki, the panelists engaged in a fascinating discussion highlighting the close relationship between transparency, ethics, and authenticity. This session was a rich combination of insights, providing participants with practical takeaways that can be applied at their respective institutions.

Hera ended his presentation by discussing how BCA faces challenges and opportunities in an era of rapid technological change. He highlighted the bank’s commitment to leveraging innovation to increase transparency, meet customer expectations, and maintain ethical practices.

From left to right: Elvera N. Makki (President IABC Indonesia), Shanti Ruwyastuti (Director of Promotion and Publicity, IABC Indonesia), Dr. (H.C.) Prita Kemal Gani, MBA, MCIPR, APR, FIPR (Founder and CEO, LSPR Institute of Communication & Business), and Hera F. Haryn (EVP Corporate Communication and Social Responsibility, BCA).

The Secret Behind the Success of PT Pertamina (Persero) ‘s Communications

December 24, 2024

At the 2024 IABC Indonesia Awards, PT Pertamina (Persero) won the Top 10 and Awards of Excellence in the Impactful Communications Awards (ICOMMA) category with the Best Employee Engagement sub-category. Additionally, Pertamina also won three (3) Awards of Merit awards in the Impactful Public Relations Awards (IMPRA) category with the sub-categories Best Internal Communications, Best Social Media Campaign, and Best Media Relations Program. 

Photo 1. PT Pertamina (Persero) as one of the winners of the TOP 10 and Award of Excellence at the 2024 IABC Indonesia Awards. Seen in the picture, Pertamina's representative, Sarah, Internal Communications Manager (fourth from the right) with one of the jury members, Angkie Yudistia (fifth from the right) and Keynote Speaker Emil Elestianto Dardak, Deputy Governor of East Java for the 2019-2024 period (sixth from the right) with the winning representatives other.

PT Pertamina (Persero) is one of the TOP 10 winners and the Award of Excellence at the 2024 IABC Indonesia Awards. Seen in the picture, Pertamina’s representative, Sarah, Internal Communications Manager (fourth from the right), with one of the jury members, Angkie Yudistia (fifth from the right), and Keynote Speaker Emil Elestianto Dardak, Deputy Governor of East Java for the 2019-2024 period (sixth from the right) with the winning representatives other. 

 

What is the secret of corporate communications carried out by Pertamina so that it is considered impactful by the panel of judges of the 2024 IABC Indonesia Awards?

First, Pertamina has a comprehensive planning and communication strategy, including involving its stakeholders, both internal and external. This multi-stakeholder involvement is carried out comprehensively, starting from the highest level to the operational level, to achieve engagement. The results obtained positively impact the synergy between stakeholders and performance and encourage the strength of company performance. 

Second, in its implementation, Pertamina uses various creative ideas with evocative taglines and activity names, such as Sinergi Komunikasi – Membangun Negeri dalam Persaudaraan, Mudik Asyik, etc.

Photo 2. PT Pertamina (Persero) team at the IABC Indonesia Awards 2024: Awarding Night which took place at the Shangri-la Hotel, Jakarta on 13 December 2024.

PT Pertamina (Persero) team at the IABC Indonesia Awards 2024: Awarding Night took place at the Shangri-la Hotel, Jakarta on 13 December 2024.

 

Lastly, Pertamina continues proactively carrying out ongoing communication activities, including the “Jemput Bola” strategy, rather than just waiting. This strategy shows Pertamina’s communication spirit, which wants to understand, get closer, listen, and provide solutions to its stakeholders. 

This mindset positively impacts the company’s communication performance, prioritizing innovation and integrity. As Fadjar Djoko Santoso, Vice President of Corporate Communication, PT Pertamina (Persero), states, “Sustainability is a long-term commitment that requires integrity and innovation. By making it the basis of every step, we create a positive impact and build a more responsible and meaningful future.”

Foto Bersama MoU Signing

Implementation of Seminar/Mandatory Lecture and Workshop by IABC Indonesia at Mulawarman University and Visit to Nusantara

October 23, 2024

IABC Indonesia successfully held a seminar, public lecture, and workshop at Mulawarman University, Samarinda, East Kalimantan, from September 9 to 11, 2024. The event, themed “New Nusantara, Advanced Indonesia” aimed to support the development of communication and technology in Indonesia’s education sector, particularly in the current digital era. This event also included the signing of a Memorandum of Understanding (MoU) covering the Tri Dharma of Higher Education, and Implementing Agreement (IA), and a Cooperation Agreement between Mulawarman University, IABC Indonesia, VMCS Advisory, and NoLimit Indonesia, strengthening collaboration in the fields of education and research.

The keynote speaker for the seminar/public lecture was Prof. Ir. Mohammed Ali Berawi, M.Eng.Sc., Ph.D., Deputy for Green and Digital Transformation of the Nusantara Capital Authority, who presented the latest developments in the construction of Nusantara, Indonesia’s new capital city. In his presentation, Prof. Ali explained how Nusantara is being designed as a futuristic city focusing on sustainability, smart technology, and environmental harmony.

Foto Bersama Peserta Seminar Kuliah Umum

The event continued with presentations by Elvera N. Makki, MBA, ABC, SCMP, Chair of IABC Indonesia/PERKOMII and CEO of VMCS Advisory, Dr. Aqsath R. Naradhipa, CEO of NoLimit Indonesia, and Dr. Catur Suratnoaji, M.Si., Dean of the Faculty of Social and Political Sciences at UPN East Java. The presentations highlighted the importance of building campus branding and reputation in the digital era and how Big Data and Artificial Intelligence (AI) can be utilized within universities. The speakers emphasized that universities must effectively leverage digital technology to build strong reputations and branding , reach wider audiences, and enhance the quality of academic research.

Foto Pemaparan Materi oleh VMCS Advisory

The event continued with a workshop divided into three sessions. In the first session, VMCS Advisory delivered a presentation on “ Building University Branding and Reputation in the Digital Era” which discussed strategies for strengthening a university’s image through digital platforms. The second session, led by NoLimit Indonesia, covered the topic “The Use of Big Data and AI in Research and Academic Journals,” highlighting the importance of data utilization to support academic analysis and development. The final session was presented by UPN Veteran East Java, focusing on “Implementing Big Data and AI in Higher Education,” providing insights on how universities can adopt advanced technology to improve operational efficiency and educational quality.

Foto Bersama Peserta Tur IKN

After the series of events concluded, on Thursday, September 12, 2024, IABC Indonesia, along with teams from VMCS Advisory and NoLimit Indonesia, as well as representatives from Mulawarman University, were given the special opportunity to visit Nusantara after obtaining permission from the Nusantara Capital Authority. The journey from Samarinda to Nusantara took approximately 3 hours. During the tour in Nusantara, the group was guided by Ms. Syavika Putri Zayyana, Junior Policy Analyst at the Directorate of Investment and Business Facilitation, and Mr. Igor Immanuel, Senior Financial Analyst at the Directorate of Funding, using an electric bus, in line with Nusantara’s commitment to renewable energy usage. The participants witnessed firsthand how the Smart Forest City concept, based on sustainability, is being implemented in the new capital, with eco-friendly transportation systems and the integration of advanced technology in all aspects of urban planning.