IABC Indonesia Awards Archives

Siaran Pers IABC Indonesia Conference 2026

IABC Indonesia: Disruption of Trust in the AI Era Demands a New Mandate for Communicators

September 21, 2026

IABC Indonesia: Disruption of Trust in the AI Era Demands a New Mandate for Communicators

Jakarta, September 20, 2026 – The rapid rise of artificial intelligence (AI) is reshaping how information is produced, distributed, and consumed. As the volume of information grows more pervasive and increasingly convincing, the challenge for organizations is no longer simply how quickly they can deliver a message, but how effectively they can preserve credibility and earn public trust. That issue took center stage at The 5th IABC Indonesia Conference & Awards 2026, held in Jakarta on Friday (9/18) under the theme, “Driving Communications Impact: Building Trust in the Age of AI.”

The Reuters Institute Digital News Report 2026 underscores the urgency of this paradigm shift, revealing that global trust in news has fallen to 37%, the lowest level recorded since measurement began in 2015. In Indonesia, institutional trust in media dropped four percentage points year over year to 32%. Compounding this deficit, 62% of global respondents express deep concern over online misinformation and deceptive content, while a meager 20% place faith in news delivered via AI chatbots.

The Edelman Trust Barometer 2026 underscores the growing complexity of the global trust crisis. Seven in ten global respondents express reluctance or an outright unwillingness to trust those who do not share their values, information sources, worldviews, or backgrounds. This divide is equally pronounced across income lines: in Indonesia, the trust gap in institutions between high- and low-income demographics reached 26 points, among the widest recorded across surveyed nations. Ultimately, these findings reveal that the core issue extends beyond eroding trust to an increasingly fragmented social fabric.

Elvera N. Makki, President of IABC Indonesia and CEO of VMCS Communications and Social Impact, frames this situation as a trust disruption that imposes a new mandate on the communications profession. While artificial intelligence simplifies content creation and dissemination, it also blurs the line between credible messaging and manipulative media. “Communicators play a pivotal role in guiding the public toward trustworthy information. When faced with an overwhelming volume of equally persuasive content, the core challenge is no longer accessing information, but discerning fact from fiction. This is the new mandate for communicators: helping audiences navigate information complexity by making truth swiftly and accurately verifiable, while cultivating the structural conditions necessary for trust to thrive,” Elvera stated during the conference’s opening address.

According to Elvera, concerns regarding false and misleading information are becoming increasingly severe, as they can directly impact how individuals make decisions in daily life, organizational governance, and business. Consequently, communications success can no longer be evaluated solely by a message’s reach or velocity. “Reach, engagement, and distribution speed remain relevant, but they are no longer sufficient. Impactful communication must generate understanding, reinforce trust, empower the public to make better-informed decisions, and drive behavioral change. That is where the metric of communications success must shift from outputs to outcomes and impact,” she added.

IABC-Indonesia-Conference-2026---Siaran-Pers---9 — Nezar Patria, Vice Minister of Communication and Digital Affairs of the Republic of Indonesia, in a discussion with Elvera Makki, President of IABC Indonesia, Founder & CEO of VMCS Communications & Social Impact, underlined trust as the primary catalyst for public adoption of digital services and information integrity.

Nezar Patria, Indonesia’s Vice Minister of Communications and Digital Affairs, framed trust as a critical imperative in developing the nation’s AI landscape. Indonesia’s national AI ecosystem, he argues, must be grounded in three foundational pillars designed to guide its evolution: inclusivity, empowerment, and digital sovereignty. At the same time, AI’s growing capacity to generate hyper-realistic misinformation, disinformation, and deepfakes has blurred the line between authentic media and manipulated content. This escalating reality demands both stronger digital literacy and robust AI governance frameworks that can safeguard the integrity of technological systems and public information alike.

“Trust is paramount because it serves as the primary catalyst for public adoption of digital services,” Nezar emphasized, noting that from a communications standpoint, the core imperative of deploying AI is safeguarding information integrity to ensure transparency and credibility. Within public services, system errors in AI can deliver immediate negative impacts on citizens while swiftly eroding faith in government institutions, requiring that AI integration be accompanied by stringent safeguards, testing, sandboxing, compliance frameworks, and continuous evaluation to ensure systems deployed for public use remain dependable and trustworthy.

From the perspective of national AI development, Prof. Stella Christie, Indonesia’s Vice Minister of Higher Education, Science, and Technology, said the country has a distinct strategic advantage. This position rests not solely on technological capabilities, but on the alignment of infrastructure, regulatory policy, and human talent. “Indonesia possesses immense potential, but unlocking it requires a calculated strategy. When we establish the right infrastructure, policy frameworks, and talent pipeline, technology and capital investment naturally follow,” Stella noted.

From a public-interest standpoint, Ni Luh Djelantik, Indonesian Senator for Bali Province/Member of the Regional Representative Council (DPD RI), emphasized that technological advancement must ultimately be measured by its tangible benefits to society. “Public communication cannot stop at well-crafted narratives. Communication must meet people where they are, listen to their concerns, fight for their interests, and deliver meaningful change. As technology advances, humanity must not be left behind. That is how trust is forged: when the public sees that words are backed by action,” Ni Luh asserted.

This perspective frames human-centered communication as an essential pillar of AI transformation, ensuring that technological progress does not widen information or access divides across society.

IABC-Indonesia-Conference-2026---Siaran-Pers---10 — Emil Elestianto Dardak, Vice Governor of East Java and Distinguished Advisor to IABC Indonesia, highlighted the strategic role of regional governments in translating AI innovation into public service transformation.

At the regional level, Emil Elestianto Dardak, Vice Governor of East Java and Distinguished Advisor to IABC Indonesia, highlighted the strategic position of provincial governments as frontline providers addressing community needs while executing public service transformation. “At the provincial level, technology must translate into services that citizens truly experience. AI offers immense opportunities to enhance governance and public service delivery, but its adoption must go hand in hand with transparency, accountability, and clear, accessible communication. Digital transformation becomes truly meaningful when technology not only drives efficiency, but also fortifies public trust,” Emil noted.

Entering its fifth iteration, the IABC Indonesia Conference & Awards consistently tackles issues at the forefront of the evolving communications discipline. This year’s theme, “Driving Communications Impact: Building Trust in the Age of AI,” expands the conversation from AI utilization toward a more fundamental imperative: safeguarding trusted technology, communication, and leadership in the eyes of the public.

As a pioneer in impact-driven communications, IABC Indonesia positions communication as a strategic function that bridges technological innovation with human and societal interests. “Across five consecutive editions, IABC Indonesia has consistently spearheaded the dialogue shaping the future of the communications profession. The message this year is clear: communication success is determined not by the volume of information produced, but by the ability to build trust and translate it into meaningful impact,” Elvera concluded.

IABC-Indonesia-Conference-2026---Siaran-Pers---11 — Honorees of the 2026 IABC Indonesia Awards gathered in celebration.

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For further information, please contact:
Malvin Adrianus
Email: malvin.adrianus@iabcindonesia.com and info@iabcindonesia.com
Mobile/WhatsApp: +62 851 5633 7189

About IABC Indonesia

The International Association of Business Communicators (IABC) Indonesia Chapter serves as a non-profit association for communication practitioners and leaders across Public Relations, Corporate Affairs, Business Communications, Sustainability/CSR, and Government Relations. The organization unites professional disciplines globally while fostering the exchange of innovative best practices through shared experience, executive networking, and professional development.

Its parent organization, IABC, headquartered in Chicago, Illinois, brings over half a century of institutional heritage. As the premier global community for PR and corporate communications, IABC’s network spans more than 50 countries, encompassing over 5,000 professional members worldwide. For further details, visit iabc.com, iabcapac.com, and iabcindonesia.com.

Documentations: Panel Sessions Highlights

Road to IABC Indonesia Awards & Awarding Night 2025: Expert’s Guide to the Job Market

October 4, 2025

International Association of Business Communicators (IABC Indonesia) dan @atamerica menghadirkan sesi mentorship dengan mentor pilihan dari beragam latar belakang profesi untuk memberikan saran dan tips karir memasuki bursa kerja.

Jakarta, 3 Oktober 2025 – Entering today’s job market isn’t exactly easy, especially for Gen Z graduates or those just starting their careers. Rapid technological changes, intense global competition, and the growing demand for strong soft skills mean that many young professionals feel they need an “extra toolkit” to not just survive, but thrive.

To answer this need, the International Association of Business Communicators (IABC-Indonesia Chapter), in collaboration with @atamerica, presents “Career Mentorship: Expert’s Guide to the Job Market”. This program is designed for early to mid-career professionals who want to grow, navigate their career journey, and build connections with experienced professionals across different industries.

The program features five mentors from diverse sectors including private, public, entrepreneurship, and professional consulting who share valuable insights from their own career journeys.

The fourth batch of the Mentorship Session was started by Vandy R. Makki, Chief People Officer of Manulife Indonesia, who stated, “The changes we’re experiencing in today’s professional and industrial world have accelerated far more in the past ten years than ever before.” According to him, these changes can bring either positive or negative impact, depending on the mindset we hold. He highlighted the importance of embracing two key mindsets: learning and unlearning. Learning means staying open to new knowledge, such as the rise of artificial intelligence (AI), which has now become an integral part of how we work and create. On the other hand, unlearning refers to the ability to adjust and shift perspectives when old knowledge becomes irrelevant, ensuring we remain flexible in navigating change.

Vandy also highlighted the value of building a continuous learning process, as rapid change requires us not only to understand what’s happening but also to strengthen our resilience in facing it. He reminded the audience that a closed mindset is something we must overcome, since we often focus only on the negative side of change. In reality, every shift brings new opportunities. By keeping an open mind, daring to try new things, and refusing to stop learning, we will be better equipped to adapt, seize opportunities behind every challenge, and ultimately thrive in the fast-moving world of change.

The session then continued with Shanti Ruwyastuti, an Erickson Professional Coach, who shared how coaching can help Gen Z make more intentional career decisions. According to her, everyone has potential, but not everyone is aware of it, making the main purpose of coaching to uncover and bring out that potential. She explained that a coach’s role is to provide guidance amid the flood of information in today’s digital era, helping participants gain clarity, direction, and confidence as they navigate their career paths. Shanti also emphasized that coaching is especially valuable for Gen Z, as it not only helps them align their potential and goals but also strengthens decision-making skills and reduces stress. This is particularly important in a world where career navigation is often disrupted by the spread of misinformation and disinformation.

Mentor Wing Antariksa, Vice Chairman of the Indonesian Society of Human Resources, shared his perspective: “To win the initial competition in starting your career, all you need are skills, knowledge, and attitude.” Among these three, he highlighted that attitude plays the most crucial role, as it is a key element of both soft skills and leadership. He explained that leadership skills can already be developed during college years through organizational experience and expanding network. He also added, “If you want to be a leader, you can start from now.” For young professionals, making mistakes is natural, but those mistakes become valuable lessons that ultimately drive growth and development.

Continuing the next session, Feliciana Wienathan, Communications Manager at Google Indonesia, shared key insights for Gen Z as they navigate the professional world. She emphasized the importance of standing out in a highly competitive job market while staying true to one’s authenticity. Feliciana also highlighted the growing need for human-centered skills and strong communication abilities as future-ready capabilities. Within the context of the tech industry, she introduced the concept of building an anti-fragile career, a form of resilience that enables individuals not only to survive but also to grow stronger when facing pressure and change. Furthermore, she encouraged young professionals to embrace the mindset of an intrapreneur within large companies, and to adopt a growth mindset approach in job hunting making them more adaptable and better prepared to face future career challenges.

And the last, Haikal Basagili, Brand Consultant & CEO of Beranda Brand, spoke about the importance of personal and career branding in today’s digital era. He emphasized that developing an entrepreneurial mindset early on is crucial not only for those who want to become entrepreneurs, but also for young professionals who want to stand out in the workplace. According to him, personal branding is not something exclusive to influencers, it is also a key for Gen Z professionals to be recognized, trusted, and valued in their work environment. With a strong personal brand, individuals can showcase their unique value while opening up more opportunities throughout their career journey.

As the final part of the series, the Career Mentorship program concluded with a networking session, giving participants the opportunity to connect directly with mentors as well as fellow young professionals. Through this session, participants not only gained practical insights from the mentors’ experiences but also expanded their networks, building valuable connections to support their career journey ahead.

Elvera N. Makki, President of IABC Indonesia, stated: “Mentorship is a tangible manifestation of IABC Indonesia’s mission to nurture a generation of communicators who are stronger, more confident, and increasingly relevant to today’s business needs. The presence of experts as mentors provides access to experiences, values, and strategic ways of thinking that are rarely found in formal education. We hope this mentorship program helps shape communicators with integrity, impact, and the ability to address global challenges.”

The IABC Mentorship is part of the “Road to IABC Indonesia Conference and Awarding Night 2025”, which will take place on October 24 at The St. Regis Hotel, Jakarta. This prestigious annual event carries the theme “Strategic Communications at the Heart of Trust, Humanity, and Digital Impact.”

“In line with this theme, we want communication professionals not only to advance their individual careers, but also to elevate the role of communications as a driver of business that is human-centered, impactful, and sustainable,” Elvera concluded.

IABC-Indonesia-Conference-and-Awards-2024-Press-Release

IABC Indonesia Conference and Awards 2024: Trends 2025: Purposeful Impact

March 14, 2025

IABC Indonesia Conference and Awards 2024: Trends 2025: Purposeful Impact:

International Association of Business Communicators (IABC) Indonesia menyelenggarakan konferensi ketiga yang berfokus pada Dampak Sosial, Etika, Teknologi dan Tren di 2025.

Jakarta, 13 Desember 2024 – Konferensi International Association of Business Communicators Indonesia 2024 mengeksplorasi tren dan arah strategi komunikasi di Indonesia. Dinamika dunia bisnis yang terus berubah dan tren yang berkembang membutuhkan strategi yang mampu menumbuhkan kepercayaan, membangun kredibilitas, dan memberikan dampak yang berarti, sambil menyelaraskan tindakan perusahaan dengan nilai-nilai sosial.

Konferensi yang bertema “PR Trends 2025: Purposeful Impact” mengeksplorasi tren terbaru komunikasi dan public relations yang semakin fokus pada dampak sosial dan etika. Acara ini mempertemukan praktisi PR, profesional komunikasi, serta pemimpin bisnis untuk berbagi wawasan dan strategi komunikasi yang membangun kepercayaan, transparansi, dan kredibilitas dalam berinteraksi dengan publik.

President IABC Indonesia, Elvera N. Makki, menyatakan, “Kami menentukan tren komunikasi 2025, yaitu Purposeful Impact. Dampak yang berorientasi pada tujuan dalam komunikasi melampaui sekadar menyampaikan informasi. Setiap profesional di bidang komunikasi harus dapat membangun kepercayaan, menginspirasi tindakan, dan menciptakan hubungan yang berkelanjutan dengan pemangku kepentingannya. Teknologi memiliki peranan penting di tahun 2025 dalam cara kita berkomunikasi dan berinovasi, untuk itu kemajuan teknologi dan literasi digital mencari fokus kami di IABC. Sebagai komunikator, peran kita adalah juga menyampaikan tujuan yang jelas dan relevan, yang sejalan dengan nilai-nilai organisasi serta para pemangku kepentingannya. Dengan strategi komunikasi yang inklusif, transparan, dan empatik, kita dapat memastikan bahwa setiap pesan tidak hanya menyentuh hati, tetapi juga mendorong perubahan bermakna untuk mencapai visi bersama.”

International Association of Business Communicators (IABC) – Indonesia Chapter IABC merupakan asosiasi non-profit bagi para praktisi dan profesional komunikasi, termasuk Public Relations, Corporate Affairs, Business Communicators, Corporate Social Responsibility/Sustainability, dan Government Relations untuk menyatukan disiplin profesi berskala global, serta saling berbagi praktik inovatif terbaik melalui pengalaman, berjejaring, dan edukasi. Sedangkan induk dari IABC Indonesia yaitu IABC, yang berkantor pusat di Chicago, negara bagian Illinois, Amerika Serikat, telah berdiri lebih dari setengah abad yang lalu. Sebagai komunitas terbesar di dunia dalam bidang PR dan komunikasi, keanggotaan IABC meliputi lebih dari 40 negara termasuk Indonesia dan memiliki lebih dari 5.000 anggota. Untuk informasi lebih lengkap, kunjungi iabc.com, iabcapac.com, dan iabcindonesia.com.

IABC Indonesia Conference menghadirkan 3 pembicara kunci dan 3 sesi panel dengan narasumber yang kredibel, termasuk pakar PR dari luar negeri, sehingga memberikan wawasan baru dan peluang berjejaring dengan nilai tambah berskala internasional bagi para peserta.

Konferensi IABC Indonesia dibuka dengan pembicara kunci pertama Kepala Kantor Komunikasi Kepresidenan Hasan Nasbi, yang mengatakan bahwa komunikasi yang dibutuhkan saat ini adalah komunikasi persuasif, bukan propagandis dan provokatif. “Saya berharap IABC menjadi bagian dari kampanye besar pemerintah untuk menuju Indonesia Emas 2045, yang terlibat aktif dalam yang saya sebut tadi, komunikasi persuasif bukan propagandis dan provokatif. Yang kemudian menyebabkan kita bangun tidur merasa harus cari satu dua musuh, untuk dibully, untuk dikerjain, untuk dimaki-maki. Dan saya percaya (IABC Indonesia – Red) sekarang anggotanya 900 tapi mungkin nanti akan tumbuh jauh lebih besar lagi, para profesional, para business communicator, mungkin para akademisi di bidang komunikasi yang terlibat aktif disini, tidak hanya kemudian berjuang untuk sektor masing-masing, tetapi juga berpikir dalam rangka kemajuan Negara Republik Indonesia”.

Pemaparan sesi panel 1 yang mengangkat topik “Beyond Traditional Communications Through AI-Driven Engagement”, menghadirkan Tyo Guritno, CEO & Co-Founder of Inspigo, menjelaskan bahwa salah satu peran AI dalam Public Relations adalah membantu manajemen krisis media. Inspigo, sebagai platform pembelajaran berbasis AI canggih yang dirancang untuk para profesional, memiliki misi untuk menjadikan pembelajaran lebih mudah diakses, menarik, dan berdampak, sehingga dapat meningkatkan kinerja di tempat kerja. Dalam manajemen krisis media, AI dapat digunakan untuk menyusun respons perusahaan terhadap suatu insiden, sekaligus menjaga citra positif perusahaan dan mengelola pertanyaan kritis dari jurnalis secara efektif. AI tidak hadir untuk menggantikan sentuhan manusia dalam berkomunikasi, tetapi AI hadir untuk memperkuatnya, sehingga kita dapat belajar, tumbuh, dan memberikan kinerja terbaik.

Panelis lainnya Ferro Ferizka, Executive Director Pijar Foundation dalam pemaparannya menuangkan pendapatnya. “Komunikasi adalah hubungan yang sangat personal antara brand dengan audience nya. Al memungkinkan komunikasi yang tailored sesuai data & profil audience. Melipatgandakan dampak dari strategi para profesional di bidang komunikasi” ujar Ferro Ferizka.

Melalui pemaparan yang dilakukan secara online, Distinguished Advisor IABC Indonesia Chapter Adrian Cropley berbagi tentang bagaimana AI mengubah cara perusahaan berkomunikasi secara internal dan eksternal, mengoptimalkan penggunaan kecerdasan buatan untuk memperkuat keterampilan para praktisi Public Relations, serta etika dan tata kelola dalam Public Relations.

Country Community Manager for Canva Jihan Aryani, menyampaikan bagaimana mengoptimalkan pengalaman pengguna dengan AI menggunakan fitur Rangkaian Studio Ajaib untuk membuat desain dengan cepat dan mudah. Canva memiliki fitur seperti Magic Design dan Magic Write, yang dapat menghasilkan desain profesional tanpa perlu keterampilan desain khusus. Sejalan dengan misi Canva untuk “empower the world to design” platform ini bertujuan agar setiap individu mampu menciptakan apa saja, menggunakan berbagai sumber daya, dalam semua bahasa, dan melalui berbagai perangkat.

Dalam sesi panel 2 “Trust in Transparency & Ethics: Authenticity Matters”, Dr. (H.C.) Prita Kemal Gani, MBA, MCIPR, APR, FIPR, Founder dan CEO, LSPR Institute of Communication & Business menyampaikan bahwa dalam membangun reputasi, korporat membutuhkan pemahaman mendalam tentang nilai-nilai yang diperjuangkan perusahaan. Seperti halnya London School of Public Relations (LSPR), yang memprioritaskan peran CEO, manajemen, staf, lulusan, alumni, serta para siswa. LSPR fokus pada prinsip, nilai, kualitas, fasilitas, layanan, dan inovasi. LSPR mengedepankan Sustainable Development Goal 3 (Kesehatan yang Baik dan Kesejahteraan), SDG 4 (Pendidikan Bermutu), SDG 5 (Kesetaraan Gender), SDG 10 (Mengurangi Ketimpangan), SDG 12 (Konsumsi dan Produksi yang Bertanggungjawab), SDG 13 (Penanganan Perubahan Iklim), dan SDG 17 (Kemitraan untuk Mencapai Tujuan).

EVP Corporate Communication and Social Responsibility, BCA, Hera F. Haryn menyampaikan perspektif BCA dalam konteks “Trust in Transparency and Ethics Authenticity Matters.” Kata Hera, “To build a purposeful reputation is a marathon race. Lace up, run on and mark yours!” Sebagai industri yang regulasinya ketat, BCA menghadapi berbagai tantangan, termasuk batasan dalam metode komunikasi. Oleh karena itu, diperlukan kreativitas untuk menyampaikan pesan secara efektif. Budaya perusahaan yang kuat, dengan penekanan pada integritas, berperan penting dalam membangun kepercayaan di antara karyawan dan pemangku kepentingan. Perilaku etis memperkuat keandalan dan tanggung jawab, aspek yang sangat penting dalam menjalin hubungan yang kuat dan saling percaya. Selain itu, keaslian menjadi kunci bagi merek untuk menonjol dengan membangun kepercayaan dan meningkatkan keterlibatan pelanggan.

Selain Prita Kemal Gani dan Hera Haryn, Anggota Dewan Pengarah Badan Riset dan Inovasi Nasional Tri Mumpuni turut menyumbangkan pemikirannya. Kata Tri Mumpuni, ”Dewan Pengarah BRIN memiliki tanggung jawab strategis untuk mengarahkan riset dan inovasi nasional ke arah yang relevan dan berdampak besar. Dengan menerapkan transparansi, etika dan otentisitas, BRIN dapat membangun kepercayaan publik, memperkuat kolaborasi dan menciptakan hasil riset yang berkelanjutan dan bermanfaat untuk kemajuan bangsa.”

Panelis Pakar Komunikasi dan Inklusivitas Angkie Yudistia, dalam sesi 3 “Sustainable Speaks: Communications Strategies Amidst Socially Conscious Audiences” berbagi tentang strategi dalam mengomunikasikan keberlanjutan terhadap inklusivitas yang dapat membantu kesejahteraan dan perekonomian di Indonesia. Secara aktif, upaya pengembangan model pembangunan yang berkelanjutan dan inklusif diwujudkan melalui berbagai program intervensi. Pelaksanaannya didasarkan pada acuan Undang-Undang Nomor 8 Tahun 2016 tentang Penyandang Disabilitas .

Corporate Communications Director Danone Indonesia Arif Mujahidin, Manager CSR dan SMEPP PT Kilang Pertamina Internasional Edward Manaor Siahaan dan General Manager Corporate Social Responsibility Telkomsel Andry Priyo Santoso menjadi panelis di dalam sesi ketiga ini.

Corporate Communications Director, Danone Indonesia, Arif Mujahidin, menyampaikan dalam sesi Panel 3 bahwa Danone memiliki misi membawa kesehatan melalui makanan dan kepada sebanyak mungkin orang. Danone Indonesia yang beroperasi di 24 pabrik di seluruh indonesia mendukung nutrisi dan hidrasi konsumen di Indonesia. Danone Indonesia berkomitmen untuk terus berinovasi menyediakan produk berkualitas dan sehat berbasis penelitian dan otoritas terkemuka. Sebagai aksi keberlanjutannya, Danone Indonesia mengurangi emisi karbon sebesar 8.300 ton dan mengurangi jejak karbon yang dihasilkan hingga 32%. Melalui #BijakBerplastik, AQUA memelopori program daur ulang pertama dengan “AQUA Peduli”.

Pada sesi panel 3, Edward Manaor Siahaan, Manager CSR & SMEPP PT Kilang Pertamina Internasional menyampaikan bahwa salah satu wujud komunikasi keberlanjutan dari PT Kilang Pertamina Internasional adalah penerbitan buku ISBN berjudul “Menciptakan Kemandirian untuk Tumbuh Bersama”, yang menginformasikan kegiatan Tanggung Jawab Sosial dan Lingkungan perusahaan. Dalam strategi komunikasi keberlanjutan, komunikasi ESG menjadi elemen yang semakin penting bagi keberhasilan bisnis, termasuk untuk Kilang Pertamina Internasional. Program Desa Energi Berdikari merupakan wujud komitmen Kilang Pertamina Internasional dalam menyediakan akses energi bersih, tidak hanya untuk operasional perusahaan tetapi juga bagi masyarakat. Program ini mendukung upaya global mencapai Net Zero Emission 2060 melalui pengembangan berkelanjutan dan pemanfaatan Energi Baru Terbarukan, dengan mengedepankan SDG 7 (Energi Bersih dan Terjangkau) serta SDG 13 (Penanganan Perubahan Iklim).

Membahas mengenai strategi komunikasi berbasis inklusi sosial sebagai pilar keberlanjutan, VP Corporate Communications and Social Responsibility Telkomsel, Saki H. Bramono, yang diwakili oleh GM Corporate Social Responsibility Telkomsel, Andry P. Santoso, mengatakan, “Dalam era di mana kesadaran sosial, lingkungan, dan tata kelola usaha semakin menjadi perhatian utama masyarakat, komunikasi keberlanjutan yang otentik dan berbasis nilai menjadi sangat penting. Sebagai salah satu pilar utama komunikasi Telkomsel kepada publiknya, keberlanjutan telah menjadi bagian dari komitmen penciptaan dampak positif atas proses bisnis perusahaan yang mengedepankan prinsip ESG. Ke depan, kami akan terus menghadirkan inspirasi dan memberdayakan bangsa melalui pemanfaatan teknologi terkini untuk mendukung pembangunan sosial, pelestarian lingkungan, dan pertumbuhan ekonomi secara berkelanjutan, seiring dengan perubahan harapan publik terhadap bisnis yang lebih bertanggung jawab dan inklusif.”

Selain menyelenggarakan konferensi, IABC Indonesia juga menggelar IABC Indonesia Awards yang diikuti oleh berbagai perusahaan untuk meraih penghargaan Impactful Communication Awards dan Impactful Public Relation Awards.

Menteri Komunikasi dan Digital, Kementerian Komunikasi dan Digital Republik Indonesia, Meutya Vidia Hafid menyampaikan pidato kunci yang mengapresiasi atas terselenggaranya IABC Indonesia Awards 2024 yang diselenggarakan oleh International Association of Business Communicators Indonesia Chapter. “Acara ini merupakan bukti nyata dari semangat kolaborasi dan juga inovasi yang terus berkembang di dunia komunikasi. Di era yang semakin terkoneksi ini, komunikasi yang efektif dan juga literasi digital yang baik adalah jembatan untuk menciptakan masyarakat yang cerdas, kritis, dan siap menghadapi tantangan global. Dengan literasi digital yang kuat, kita bukan hanya menghadapi tantangan, tapi juga menciptakan peluang baru untuk perkembangan ekonomi, pendidikan, dan sosial. Ini adalah pondasi untuk menghadapi masa depan, dimana teknologi dan komunikasi akan semakin saling terhubung. Oleh karena itu, kementerian komunikasi dan digital berkomitmen untuk terus meningkatkan program edukasi literasi digital bagi seluruh elemen masyarakat, untuk menciptakan generasi yang mampu memilah informasi yang valid, menangkal hoax, dan juga menggunakan teknologi untuk menciptakan solusi yang bermanfaat untuk masyarakat.”

Wakil Gubernur Jawa Timur periode 2019-2024, Emil Elestianto Dardak dalam pidato kunci pada IABC Indonesia Awards 2024 mengatakan,“Di perpolitikan Indonesia, yang berdasarkan pemilihan langsung, termasuk pemilihan presiden, pola-polanya turut berubah, yaitu pola komunikasi, partisipasi publik di dalam politik, serta kebutuhan dan kesadaran sektor publik terhadap komunikasi juga semakin meningkat.”

Lanjutnya, “Dengan demikian, tren yang dirancang IABC dengan purposeful dan impactful communication, benar-benar harus dijalankan, bahwa a good campaign itu memang bukan hanya focusing on one single activity, tapi series of activities yang tujuannya harus jelas. Dengan demikian, memberikan dampak optimal bagi pemangku kepentingannya, dalam hal ini masyarakat luas.”

Para peraih anugerah Awards of Merit dalam kategori Impactful Communications Awards adalah Yayasan Pijar Masa Depan, PT PLN (Persero), PT Pertamina Hulu, dan PT Vale Indonesia Tbk.

Sedangkan para peraih penghargaan Awards of Merit kategori Impactful Public Relations Awards, adalah PT Pertamina Hulu Indonesia, PT Pertamina (Persero), Sumbawa Timur Mining, PT PLN (Persero), VMCS Advisory Indonesia, PT Bank Central Asia Tbk, Flashback Motion, PT PLN Energi Primer Indonesia, dan Kandi Imaji (PT Srikandi Imaji Lintaskreasi).

Penghargaan Awards of Excellence kategori Impactful Communications Awards diraih oleh Wartsila, Kantor Perwakilan Bank Indonesia Prov. Kal-Ut, PT PLN (Persero) Bapak Darmawan Prasodjo, Biro Kerjasama dan Hubungan Masyarakat Kemendikbudristek, PT GLOSKIN, dan Yayasan Filantra.

Peraih Award of Excellence kategori Impactful Public Relations Awards adalah PT Bank Central Asia Tbk, PT Pertamina Hulu Indonesia, dan PT PLN (Persero).

Penerima penghargaan Top 10 IABC Awards 2024 adalah Sumbawa Timur Mining, PT Pertamina Hulu Indonesia, Yayasan Pendidikan Investasi Muda Indonesia, Great Giant Foods, Kantor Perwakilan Bank Indonesia Prov. Kal-Ut, PT PLN (Persero) Bapak Gregorius Adi Trianto, PT PLN (Persero), dan Yayasan Pijar Masa Depan.

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