As a first step in realizing the IABC – LSP PRI Cooperation Agreement, we are pleased to report that the Indonesian PR Professional Certification Institute (LSP PRI), a pioneer and the first LSP in the field of Public Relations, has successfully developed a new PR Professional Certification Scheme. With its extensive experience in certification, quality assurance systems, scheme development, and stakeholder communication, LSP PRI is well-equipped to meet the evolving needs of the current world of work.
The National Professional Certification Agency (BNSP) verification team has meticulously verified and validated the certification scheme. It has undergone a Full BNSP Assessment and BNSP Witness and received BNSP approval through the Decree of the Chairman of the National Professional Certification Agency Number Kep—2258/BNSP/X/2023 concerning Changes to the Scope of LSP PRI. This rigorous process ensures the high quality and reliability of the certification scheme.
Five of the 17 certification schemes are digital PR certification schemes developed based on the latest developments in digital PR work. As a result of implementing certification on behalf of BNSP, SKKNI always guides the development of the Certification Scheme. However, LSP RI has been given the authority to develop a Certification Scheme, including developing Competency Test Materials. Because SKKNI can only occasionally cover all the latest job needs and updating the Certification Scheme takes time, LSP PRI always updates Competency Test Materials every year to adapt to job needs and changes or developments in the fast-paced world of Public Relations. Of the 17 certification schemes, five are digital PR certification schemes developed based on the latest developments in digital PR work. As a result of implementing certification on behalf of BNSP, SKKNI always guides the development of the Certification Scheme. However, LSP RI has been given the authority to develop a Certification Scheme, including developing Competency Test Materials. Because SKKNI can only occasionally cover all the latest job needs and updating the Certification Scheme takes time, LSP PRI always updates Competency Test Materials every year to adapt to job needs and changes or developments in the fast-paced world of Public Relations.