The award was presented by jury representative, Angkie Yudistia, to Sarah, Manager of Internal Communications at Pertamina (Persero), for the sub-category Best Employee Engagement Program, alongside recognition as part of the Top 10 and an Award of Excellence.
IABCINDONESIA.COM – PT Pertamina (Persero) achieved a notable milestone at the IABC Indonesia Awards 2025, earning one of the highest evaluation scores following a series of performance presentations and in-depth jury discussions. The company secured a position in the prestigious Top 10 within both the Impactful Communications Awards (ICOMMA) and the Impactful Public Relations Awards (IMPRA).
In the Impactful Communications Awards (ICOMMA), Pertamina brought home two distinctions: Best Sustainability Communication and Best Employee Engagement Program. Under IMPRA, the company also won Best Social Media Campaign. Together, these recognitions underscore Pertamina’s disciplined and structured approach to ESG communication, employee empowerment and modern media relations, three pillars that continue to shape its strategic communication agenda.
Pertamina’s recognition in the Best Sustainability Communications sub-category was driven by the “Uniform Recycling Program #2Renew1,” an initiative that reprocesses used employee uniforms into new, environmentally friendly materials. The effort aligns directly with Pertamina’s 10 Sustainability Focus Areas and reflects the company’s concrete commitment to reducing its environmental footprint in line with Sustainable Development Goals (SDGs).
In the Best Employee Engagement Program category, Pertamina’s on-demand learning platform SUNRISE (Sustainability Awareness Learning) emerged as a differentiator. The digital platform enhances employees’ understanding of sustainability issues, contributing to a measurable improvement of 93.9% in sustainability literacy among Pertamina’s workforce.
For Best Social Media Campaign, Pertamina strengthened its digital positioning by serving as a key sponsor of the Mandalika International Street Circuit. The company’s campaign generated a robust 5.9% engagement rate from both national and international audiences. Beyond its online visibility, the initiative created a wider multiplier effect, contributing to local economic activity surrounding the event and establishing Pertamina’s presence not only digitally but also in tangible community impact.
“Even though it was an international-scale event, Pertamina managed to convey its digital narratives using language and visuals that resonated with the general public. Overall, Pertamina demonstrated strong professionalism and strategic precision in designing its social media campaign,” said Jeane Niode, Chair of the Jury for the IABC Indonesia Awards 2025.
Elvera Makki, President of IABC Indonesia, also praised Pertamina’s alignment of strategic communication with sustainability values. “The effectiveness of modern communication is not measured solely by creativity, but also by integrity, transparency, and a deep understanding of human values. Pertamina has demonstrated all of this through a communication strategy that is consistent, data-driven, and relevant to both internal and external audiences.”
Overall, the series of awards received by Pertamina at the IABC Indonesia Awards 2025 reinforces the notion that the company does not merely prioritize business performance, but also the clarity and accountability with which it communicates its sustainability journey. The recognition affirms that Pertamina views communication not as a peripheral function, but as a strategic pillar that strengthens corporate reputation, builds public trust, and supports the long-term national energy transition agenda.
“Congratulations to Pertamina (Persero) on receiving these distinctions at the IABC Indonesia Awards 2025. We also extend our appreciation for Pertamina’s support of the IABC Indonesia Conference, which highlights the importance of strategic communication grounded in trust, humanity, and digital impact,” Elvera concluded.