IABCINDONESIA.COM, JAKARTA – Pertamina Hulu Indonesia (PHI) delivered a standout performance at the 2025 IABC Indonesia Awards, securing seven awards across the Impactful Communications Awards (ICOMMA) and Impactful Public Relations Awards (IMPRA). The achievement reinforces PHI’s position as a company capable of harmonizing strategic communications, workplace culture development, and broad-impact social contributions. Through a series of well-executed flagship initiatives, PHI successfully demonstrated to the jury that each communication program is implemented with structure, consistency, and a clear alignment with sustainability values.In the ICOMMA category for Best Employee Engagement Program, PHI presented Siner9i, an internal initiative commemorating PHI’s ninth anniversary. The program was designed to strengthen employee engagement, enhance cross-functional appreciation, and build emotional connection across diverse operational regions. Siner9i also stands as a concrete representation of PHI’s commitment to embedding the AKHLAK core values into everyday workplace interactions, strengthening employees’ perception of an inclusive, collaborative corporate culture. Meanwhile, in the Best Leadership Communications category, PHI demonstrated the effectiveness of its Key Corporate Messaging (KCM) strategy, which ensures validated, consistent, and widespread dissemination of strategic messages. This disciplined approach resulted in 92% of media coverage including KCM, reflecting the strong performance of PHI’s communication framework.
PHI also secured recognition in the Best Diversity, Equity, and Inclusion (DEI) category through the Sobat Bumi Kalimantan Scholarship, a program that aims to expand educational access for communities in Kalimantan. Scholarship recipients are involved not only in academic development but also in environmental engagement activities such as Aksi Sobat Bumi, which amplifies the program’s broader social impact. In the Best Sustainability Communication category, PHI submitted its comprehensive CSR strategy encompassing five pillars: health, education, economy, environment, and infrastructure. This integrated approach led to a significant increase in CSR-related media coverage, more than 100% higher compared to the previous year.
In the IMPRA category, PHI continued its winning streak with the BASO IGA PHI program (Bincang Asik Soal Migas Ala PHI) in the Best Media Relations Program sub-category. This initiative emphasizes warm, interactive, and transparent relationships between PHI and journalists through dedicated media groups, workshop sessions, festive gatherings, and sports activities all of which strengthen the company’s engagement with the press. “BASO IGA PHI is expected to serve as a bridge in narrowing the knowledge gap surrounding the energy industry, while at the same time strengthening synergy between the company and national media,” said Dony Indrawan, Manager Communication Relations and CID (CRC) PHI.
PT Pertamina Hulu Indonesia during the hosting of Bincang Asik Soal Migas Ala PHI (BASO IGA PHI) with national media representatives.
On the digital front, PHI’s victory in the Best Digital Public Relations Program sub-category highlights the success of its social media activation strategy, which increased the effectiveness of information dissemination by 40%.
PHI also earned recognition for Best Internal Communication Program through its Town Hall Meeting (THM) with the President Director. The THM serves as a key platform for two-way communication, providing employees with direct access to strategic corporate messages while also offering a space for talent showcases, exclusive employee appreciation, and a secure, IT-enabled event environment. The program recorded 1,604 participants with an engagement rate of 26.7%, surpassing the target for a single THM session.
PT Pertamina Hulu Indonesia, alongside the jury representatives and fellow recipients of the Top 10 and Awards of Excellence at the IABC Indonesia Awards 2025.
Among the seven awards, PHI also secured a spot in the prestigious Top 10 Awards. Two standout programs, Best Leadership Communications Program and Best Employee Engagement Program, propelled PHI into the Top 10 list of the ICOMMA category, marking a significant recognition of PHI’s excellence in corporate communication strategy.
IABC Indonesia President, Elvera Makki, expressed strong appreciation for PHI. “The company’s success in securing multiple awards proves that strategic communication does not rely solely on creativity, but more on integrity, transparency, and the ability to understand human values in every message delivered. PHI has demonstrated its capability to build communication that is consistent and relevant for both internal and external audiences through a data-driven, human-centered approach with real impact.”
Overall, this achievement strengthens Pertamina Hulu Indonesia’s reputation as a company committed not only to operational performance in the oil and gas sector but also to responsible, purposeful action. This includes communicating the company’s values, initiatives, and social contributions. The company’s success at the 2025 IABC Indonesia Awards stands as proof that PHI views communication as a strategic pillar, one that fortifies corporate reputation, builds public trust, and supports long-term energy sustainability. Congratulations to PHI on this outstanding accomplishment, which further motivates the advancement of strong, impactful, and relevant corporate communication practices in the years ahead.