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Telkomsel Strengthens Digital Trust and Sustainability Communication at IABC Indonesia Conference 2025

February 1, 2026

IABCINDONESIA.COM, JAKARTA — Telkomsel reaffirmed its commitment to building a trusted and sustainable digital ecosystem through transparent and responsible strategic communications. This was highlighted during the panel session titled “Technology & Sustainability: Communicating Purpose for Digital Impact” at the IABC Indonesia Conference 2025, which carried the overarching theme “Strategic Communications at the Heart of Trust, Humanity, and Digital Impact.”

At the forum, Telkomsel participated as a key speaker, represented by Abdullah Fahmi, VP Corporate Communications & Social Responsibility of Telkomsel. The session served as a strategic platform for communication leaders to discuss how companies can effectively communicate sustainability goals while strengthening public trust amid rapid digital transformation.

Carrying the theme “Trusted Connection: Empowering Indonesia’s Digital Future,” Telkomsel reinforces its role as Indonesia’s largest digital service provider, continuously driving inclusive connectivity across the nation. In line with its vision, Telkomsel is committed to empowering people to connect and collaborate by unlocking opportunities through digital technology.

Currently, Telkomsel serves more than 157 million mobile customers and reaches 97% of Indonesia’s population with its 4G network, while continuing to expand 5G coverage across key cities. This strong digital infrastructure forms a critical foundation for accelerating the national digital economy and ensuring more equitable access for communities.

Furthermore, Fahmi highlighted the importance of integrating strong corporate governance, data protection, and innovation aligned with societal needs. Through its trusted digital ecosystem approach, Telkomsel ensures that every technological innovation not only drives business growth but also aligns with sustainability principles and broader social responsibility.

Abdullah Fahmi, VP of Corporate Communications & Social Responsibility at Telkomsel, highlighted the company’s network reach, which covers 97% of Indonesia’s population. Through its trusted digital ecosystem approach, Telkomsel ensures that every technological innovation not only drives business growth but also aligns with sustainability principles and broader social responsibility commitments.

This commitment is realized through a comprehensive ESG (Environmental, Social, and Governance) framework, which includes environmental initiatives such as the Telkomsel Jaga Bumi program, digital talent development through IndonesiaNEXT and NextDev, and customer data protection through Telkomsel Jaga Data. This approach underscores that sustainability is not an add-on, but a core element of the company’s business strategy.

Telkomsel’s participation in the IABC Indonesia Conference 2025 reflects its active role in advancing strategic communication practices that not only build reputation but also create meaningful social impact. Moving forward, Telkomsel will continue to strengthen purpose-driven communication to ensure that digital transformation advances in alignment with humanity, trust, and sustainability.

Elnusa Petrofin Earned Best Digital Public Relations Program at the 2025 IABC Indonesia Awards: Turning “Energi Kebersamaan” into a High-Impact Public Narrative

January 31, 2026

IABCINDONESIA.COM, JAKARTA – PT Elnusa Petrofin delivered an outstanding performance at the IABC Indonesia Awards 2025, securing one of the highest scores following its results presentation and dialogue session with the judging panel. The company earned a place in the Top 10 and Awards of Excellence of the Impactful Communications Awards (ICOMMA) in the Best Digital Public Relations Program subcategory.

Amid growing public demands for transparency in the energy sector, Elnusa Petrofin offered a different approach through its “Menghantarkan Energi Kebersamaan” campaign. The company chose to highlight the stories of its fuel truck operators (AMT), the frontline workers who keep national fuel distribution running smoothly especially during the peak travel period of Ramadan and Eid al-Fitr. While millions spend time with their families, these AMT workers as spearhead of energy distribution ensure the nation’s energy supply stays uninterrupted.

Awak Mobil Tangki (AMT) played a vital role in ensuring fuel distribution services amid heightened demand during Ramadan and Eid al-Fitr.

The campaign was made from a keen observation of a long-standing narrative gap. Public discourse on national energy resilience has historically centered on policies and institutions, with the pivotal role of on-ground workers often overlooked. Elnusa Petrofin seized this overlooked space, crafting a digital communication initiative that blended strong visuals, operational data, and human-centered storytelling to build a coherent, impactful reputation narrative.

Using its 3E framework (Engineering, Education, and Enforcement), the company built a communication system anchored in transparency, education, and internal participation. The content, which ranged from operational insights and field documentation to personal stories from AMT workers, was distributed through Tier-1 media outlets, Instagram, YouTube, and internal channels, creating a seamlessly integrated campaign from planning to publication.

In a sector often perceived as technical and emotionally distant, the campaign demonstrated that insight-driven, empathetic communication can spark powerful public resonance.

“Elnusa Petrofin delivered highly effective communication through compelling storytelling. These narratives build public awareness of the energy workers who operate behind the scenes,” said Jeane Niode, Chair of the Jury for the IABC Indonesia Awards 2025.

PT Elnusa Petrofin saat sesi penjurian IABC Indonesia Awards 2025

Elvera Makki, President of IABC Indonesia, praised the company’s ability to transform operational issues into relatable public stories, marking it as an innovator in energy-sector communication, “I appreciate how the term ‘Anak Mobil Tangki (AMT)’ feels grounded and relatable. This was executed as a fully integrated PR campaign, digitally strong and reinforced through extensive media coverage,” she noted.

“This award is not merely a recognition of the strategic communication programs we have implemented, but a validation of our philosophy that energy is ultimately about people, responsibility, and sustainability. ‘Menghantarkan Energi Kebersamaan’ reflects our commitment to providing energy that not only drives economic activity, but also strengthens social bonds within society,” said Doni Indrawan, President Director of PT Elnusa Petrofin, after receiving the award.

Elnusa Petrofin, with the jury representatives and all institutions recognized in the Top 10 and Awards of Excellence categories at the 2025 IABC Indonesia Awards.

The achievement underscores Elnusa Petrofin’s commitments: maintaining national energy reliability while building modern, transparent, and human-centered communication. In an industry navigating rapid transformation, empathy-driven storytelling has become an essential pillar for sustaining public trust.

Bank Mandiri Strengthens Digital Transformation and ESG Agenda: A Three-Pillar Strategy for Sustainable Growth

December 10, 2025

IABCINDONESIA.COM — As public expectations for transparency, ethical communication, and accelerated digitalization in financial services continue to rise, Bank Mandiri is reinforcing its commitment through a structured ESG approach and increasingly strategic corporate communications. This momentum is further affirmed by the bank’s support for the IABC Indonesia Conference & Awards 2025, a forum that frames trust, humanity, and digital impact as the foundation of modern communications. The theme aligns seamlessly with Bank Mandiri’s ongoing digital transformation efforts and its ambition to strengthen sustainability accountability.

Bank Mandiri’s sustainability strategy is anchored in three ESG pillars—Sustainable Banking, Sustainable Operation, and Sustainability Beyond Banking. Together, these pillars function not only as the bank’s sustainability framework but also as a reflection of how trust and accountability sit at the core of its communication strategy. Their relevance is underscored by the key themes raised at IABC 2025, including digital literacy, enhanced public trust, and authentic, verified ESG communication.

The bank’s digital transformation highlights how digital impact has become a central force in strengthening customer relationships. Services such as Livin’ by Mandiri, Livin’ Merchant, and Kopra by Mandiri expand financial access while emphasizing intuitive design to ensure user experiences that are inclusive and empathetic. The growth in Third-Party Funds (DPK) through the third quarter of 2025—fueled by deeper digital penetration—signals that this approach is effectively cultivating trust in an increasingly mobile-first landscape.

This push for digitalization echoes the IABC 2025 discussions on how technology, when communicated effectively, can reinforce corporate legitimacy. Digital transformation is not solely about innovation; it is about articulating its benefits with clarity so that customers understand the tangible value it brings.

Bank Mandiri strengthens transparency and governance commitment through its Third Quarter 2025 Financial Statement public presentation, attended by the board of directors in Jakarta on Monday, 27 October 2025.

Bank Mandiri’s support for the IABC Indonesia Conference 2025 underscores a communication approach that places people at the center of innovation. “Building trust in the digital era begins with putting humanity at the heart of every innovation. By embedding ESG principles in our business practices, Bank Mandiri continues to advance in creating digital impact that empowers communities, strengthens social foundations, and ensures a sustainable shared future,” said Monica Yoanita Octavia, Senior Vice President of the Environmental, Social & Governance (ESG) Group at PT Bank Mandiri (Persero) Tbk.

Under the Sustainable Banking pillar, Bank Mandiri is strengthening green financing and accelerating the clean energy transition—initiatives that require measurable, accountable ESG communications so the public can clearly see real-world impacts. As highlighted throughout the IABC Indonesia Conference 2025, sustainability demands a narrative that is transparent, data-driven, and centered on public benefit.

Meanwhile, the Sustainable Operation pillar is expressed through energy efficiency initiatives and the digitalization of internal processes. These measures not only reduce the operational carbon footprint but also enhance internal communication efficiency and governance. Technology-driven internal transformation aligns closely with the “digital impact” theme explored by IABC speakers: when well-integrated, technology reinforces message consistency and corporate data integrity.

Bank Mandiri strengthened its sustainability commitment through the “Mandiri Looping for Life” initiative on Saturday, 15 November 2025, marked by a collaborative mangrove-planting activity with Bintan Resort Cakrawala at Lagoi Bay, Bintan.

The Sustainability Beyond Banking pillar expands the bank’s capacity to create broader social impact—from financial literacy and Micro, Small, Medium Entreprises (MSMEs) empowerment to digital inclusion initiatives across regions. These programs reflect the humanity-centered lens emphasized at IABC: that empathetic, solutions-oriented communication strengthens social resilience and builds long-term trust.

Collectively, Bank Mandiri’s approach to communicating performance, innovation, and ESG commitments underscores the central role of sustainability communications in strengthening public trust. Communication is no longer a mere conduit of information—it has become a strategic lever for building credibility and maintaining relevance amid shifting digital behaviors and cultural expectations.

From left to right: Elvera N. Makki (President of IABC Indonesia, Founder & CEO of VMCS Communications & Social Impact), Prof. Stella Christie (Vice Minister of Higher Education, Science, and Technology of the Republic of Indonesia), Prof. Dr. Dante Saksono Harbuwono, Sp.PD-KEMD, Ph.D. (Vice Minister of Health of the Republic of Indonesia), Dr. Ir. Emil Elestianto Dardak, B.Bus, M.Sc., Ph.D. (Vice Governor of East Java), Shanti Ruwyastuti (Board of Directors, IABC Indonesia), Dwi Fatan Lilyana (Director of HR and General Affairs, PT Pelabuhan Indonesia Persero).

President IABC Indonesia, Elvera N. Makki emphasized the importance of ethical, human-centered communication. “We appreciate Bank Mandiri’s support in strengthening Indonesia’s strategic communication ecosystem. This commitment demonstrates how major institutions can play a critical role in advancing communication practices that are transparent, ethical, and sustainability-oriented.”

Panel discussions at the IABC conference brought forward key insights from government leaders, corporations, academics, and civil society organizations on digital literacy, ESG communication, societal behavior shifts, and emerging standards for corporate transparency. These themes echo a broader shift in the banking industry: sustainability and digital transformation hold true value only when communicated honestly, clearly, and with the public’s interest at heart.

Bank Mandiri’s support for the IABC Indonesia Conference and Awards 2025 reflects the alignment of their shared vision—strengthening communication practices that are ethical, relevant, and truly impactful. Through this commitment, the bank underscores that financial performance alone does not define success. Public trust, communication integrity, and measurable social and digital impact are increasingly essential pillars shaping the future of Indonesia’s banking sector.

Pertamina Sabet Tiga Penghargaan IABC Indonesia Awards 2025

Pertamina Secures Three Wins at the IABC Indonesia Awards 2025: Reinforcing Its Strength in Sustainability, Employee Engagement, and Social Media

December 8, 2025

The award was presented by jury representative, Angkie Yudistia, to Sarah, Manager of Internal Communications at Pertamina (Persero), for the sub-category Best Employee Engagement Program, alongside recognition as part of the Top 10 and an Award of Excellence.

IABCINDONESIA.COM – PT Pertamina (Persero) achieved a notable milestone at the IABC Indonesia Awards 2025, earning one of the highest evaluation scores following a series of performance presentations and in-depth jury discussions. The company secured a position in the prestigious Top 10 within both the Impactful Communications Awards (ICOMMA) and the Impactful Public Relations Awards (IMPRA).

In the Impactful Communications Awards (ICOMMA), Pertamina brought home two distinctions: Best Sustainability Communication and Best Employee Engagement Program. Under IMPRA, the company also won Best Social Media Campaign. Together, these recognitions underscore Pertamina’s disciplined and structured approach to ESG communication, employee empowerment and modern media relations, three pillars that continue to shape its strategic communication agenda.

Pertamina’s recognition in the Best Sustainability Communications sub-category was driven by the “Uniform Recycling Program #2Renew1,” an initiative that reprocesses used employee uniforms into new, environmentally friendly materials. The effort aligns directly with Pertamina’s 10 Sustainability Focus Areas and reflects the company’s concrete commitment to reducing its environmental footprint in line with Sustainable Development Goals (SDGs).

In the Best Employee Engagement Program category, Pertamina’s on-demand learning platform SUNRISE (Sustainability Awareness Learning) emerged as a differentiator. The digital platform enhances employees’ understanding of sustainability issues, contributing to a measurable improvement of 93.9% in sustainability literacy among Pertamina’s workforce.

For Best Social Media Campaign, Pertamina strengthened its digital positioning by serving as a key sponsor of the Mandalika International Street Circuit. The company’s campaign generated a robust 5.9% engagement rate from both national and international audiences. Beyond its online visibility, the initiative created a wider multiplier effect, contributing to local economic activity surrounding the event and establishing Pertamina’s presence not only digitally but also in tangible community impact.

Pertamina-Sabet-Tiga-Penghargaan-IABC-Indonesia-Awards-2025-3 — PT Pertamina (Persero) successfully impressed the judging panel during the presentation of its Grand Prix Mandalika campaign for the Best Social Media Campaign sub-category.

“Even though it was an international-scale event, Pertamina managed to convey its digital narratives using language and visuals that resonated with the general public. Overall, Pertamina demonstrated strong professionalism and strategic precision in designing its social media campaign,” said Jeane Niode, Chair of the Jury for the IABC Indonesia Awards 2025.

Elvera Makki, President of IABC Indonesia, also praised Pertamina’s alignment of strategic communication with sustainability values. “The effectiveness of modern communication is not measured solely by creativity, but also by integrity, transparency, and a deep understanding of human values. Pertamina has demonstrated all of this through a communication strategy that is consistent, data-driven, and relevant to both internal and external audiences.”

Overall, the series of awards received by Pertamina at the IABC Indonesia Awards 2025 reinforces the notion that the company does not merely prioritize business performance, but also the clarity and accountability with which it communicates its sustainability journey. The recognition affirms that Pertamina views communication not as a peripheral function, but as a strategic pillar that strengthens corporate reputation, builds public trust, and supports the long-term national energy transition agenda.

“Congratulations to Pertamina (Persero) on receiving these distinctions at the IABC Indonesia Awards 2025. We also extend our appreciation for Pertamina’s support of the IABC Indonesia Conference, which highlights the importance of strategic communication grounded in trust, humanity, and digital impact,” Elvera concluded.

https://www.tempo.co/info-tempo/pertamina-raih-global-50-top-rated-esg-2024-1199041

https://www.pertamina.com/news/pertamina-raih-esg-risk-rating-26-9-dari-sustainalytics-perkuat-komitmen-keberlanjutan-menuju-nze-20

Road to IABC Indonesia Awards & Awarding Night 2025: Expert’s Guide to the Job Market

October 4, 2025

International Association of Business Communicators (IABC Indonesia) dan @atamerica menghadirkan sesi mentorship dengan mentor pilihan dari beragam latar belakang profesi untuk memberikan saran dan tips karir memasuki bursa kerja.

Jakarta, 3 Oktober 2025 – Entering today’s job market isn’t exactly easy, especially for Gen Z graduates or those just starting their careers. Rapid technological changes, intense global competition, and the growing demand for strong soft skills mean that many young professionals feel they need an “extra toolkit” to not just survive, but thrive.

To answer this need, the International Association of Business Communicators (IABC-Indonesia Chapter), in collaboration with @atamerica, presents “Career Mentorship: Expert’s Guide to the Job Market”. This program is designed for early to mid-career professionals who want to grow, navigate their career journey, and build connections with experienced professionals across different industries.

The program features five mentors from diverse sectors including private, public, entrepreneurship, and professional consulting who share valuable insights from their own career journeys.

The fourth batch of the Mentorship Session was started by Vandy R. Makki, Chief People Officer of Manulife Indonesia, who stated, “The changes we’re experiencing in today’s professional and industrial world have accelerated far more in the past ten years than ever before.” According to him, these changes can bring either positive or negative impact, depending on the mindset we hold. He highlighted the importance of embracing two key mindsets: learning and unlearning. Learning means staying open to new knowledge, such as the rise of artificial intelligence (AI), which has now become an integral part of how we work and create. On the other hand, unlearning refers to the ability to adjust and shift perspectives when old knowledge becomes irrelevant, ensuring we remain flexible in navigating change.

Vandy also highlighted the value of building a continuous learning process, as rapid change requires us not only to understand what’s happening but also to strengthen our resilience in facing it. He reminded the audience that a closed mindset is something we must overcome, since we often focus only on the negative side of change. In reality, every shift brings new opportunities. By keeping an open mind, daring to try new things, and refusing to stop learning, we will be better equipped to adapt, seize opportunities behind every challenge, and ultimately thrive in the fast-moving world of change.

The session then continued with Shanti Ruwyastuti, an Erickson Professional Coach, who shared how coaching can help Gen Z make more intentional career decisions. According to her, everyone has potential, but not everyone is aware of it, making the main purpose of coaching to uncover and bring out that potential. She explained that a coach’s role is to provide guidance amid the flood of information in today’s digital era, helping participants gain clarity, direction, and confidence as they navigate their career paths. Shanti also emphasized that coaching is especially valuable for Gen Z, as it not only helps them align their potential and goals but also strengthens decision-making skills and reduces stress. This is particularly important in a world where career navigation is often disrupted by the spread of misinformation and disinformation.

Mentor Wing Antariksa, Vice Chairman of the Indonesian Society of Human Resources, shared his perspective: “To win the initial competition in starting your career, all you need are skills, knowledge, and attitude.” Among these three, he highlighted that attitude plays the most crucial role, as it is a key element of both soft skills and leadership. He explained that leadership skills can already be developed during college years through organizational experience and expanding network. He also added, “If you want to be a leader, you can start from now.” For young professionals, making mistakes is natural, but those mistakes become valuable lessons that ultimately drive growth and development.

Continuing the next session, Feliciana Wienathan, Communications Manager at Google Indonesia, shared key insights for Gen Z as they navigate the professional world. She emphasized the importance of standing out in a highly competitive job market while staying true to one’s authenticity. Feliciana also highlighted the growing need for human-centered skills and strong communication abilities as future-ready capabilities. Within the context of the tech industry, she introduced the concept of building an anti-fragile career, a form of resilience that enables individuals not only to survive but also to grow stronger when facing pressure and change. Furthermore, she encouraged young professionals to embrace the mindset of an intrapreneur within large companies, and to adopt a growth mindset approach in job hunting making them more adaptable and better prepared to face future career challenges.

And the last, Haikal Basagili, Brand Consultant & CEO of Beranda Brand, spoke about the importance of personal and career branding in today’s digital era. He emphasized that developing an entrepreneurial mindset early on is crucial not only for those who want to become entrepreneurs, but also for young professionals who want to stand out in the workplace. According to him, personal branding is not something exclusive to influencers, it is also a key for Gen Z professionals to be recognized, trusted, and valued in their work environment. With a strong personal brand, individuals can showcase their unique value while opening up more opportunities throughout their career journey.

As the final part of the series, the Career Mentorship program concluded with a networking session, giving participants the opportunity to connect directly with mentors as well as fellow young professionals. Through this session, participants not only gained practical insights from the mentors’ experiences but also expanded their networks, building valuable connections to support their career journey ahead.

Elvera N. Makki, President of IABC Indonesia, stated: “Mentorship is a tangible manifestation of IABC Indonesia’s mission to nurture a generation of communicators who are stronger, more confident, and increasingly relevant to today’s business needs. The presence of experts as mentors provides access to experiences, values, and strategic ways of thinking that are rarely found in formal education. We hope this mentorship program helps shape communicators with integrity, impact, and the ability to address global challenges.”

The IABC Mentorship is part of the “Road to IABC Indonesia Conference and Awarding Night 2025”, which will take place on October 24 at The St. Regis Hotel, Jakarta. This prestigious annual event carries the theme “Strategic Communications at the Heart of Trust, Humanity, and Digital Impact.”

“In line with this theme, we want communication professionals not only to advance their individual careers, but also to elevate the role of communications as a driver of business that is human-centered, impactful, and sustainable,” Elvera concluded.

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