Hera F. Haryn, EVP of Corporate Communications and CSR BCA, shares the company’s characteristics and authenticity, which have been internalized as its culture and values.
BCA, one of Indonesia’s leading banking institutions, continues to set high standards for maintaining transparency, ethics, and public trust. These values were discussed in depth in a panel discussion session with the theme “Trust in Transparency & Ethics: Authenticity Matters” at the IABC Indonesia conference, which took place on Friday, December 13, 2024, at the Shangri-La Hotel Jakarta. This session featured a panel of distinguished speakers, including Hera F. Haryn, Executive Vice President of Corporate Communications & Social Responsibility of BCA, Tri Mumpuni, Member of the Governance Steering Committee of the National Research and Innovation Agency (BRIN), and Prita Kemal Gani, CEO & Founder LSPR Institute of Communication and Business. This session was moderated by Elvera N. Makki, President of IABC Indonesia, who ably guided the discussion to provide valuable insights for all participants.
Hera started her presentation by emphasizing the critical role of transparency and ethics in building public trust, especially in the banking industry, where credibility is essential. He conveyed BCA’s perspective in the context of “Trust in Transparency and Ethics Authenticity Matters.” He said, “To build a purposeful reputation is a marathon race. Lace up, run on, and mark yours!”
As a highly regulated industry, BCA faces various challenges, including limitations in communication methods. Therefore, creativity is needed to convey messages effectively. A strong company culture emphasizing integrity is vital in building trust among employees and stakeholders. Ethical behavior reinforces reliability and responsibility, which are fundamental to establishing strong, trusting relationships. In addition, authenticity is the key for BCA to stand out by building trust and increasing customer engagement.
The panelists and moderators, as well as offline and online participants, carefully listened to the presentation by Hera F. Haryn, EVP of Corporate Communications and CSR BCA, regarding the importance of authenticity and honesty, which can build trust
Highlighting the importance of authenticity, Hera emphasized that authenticity is one of the essential pillars of a company’s reputation and branding. In today’s increasingly connected world, authenticity has become a strategic necessity. He shared how BCA integrates authenticity into its corporate culture, aligning the bank’s values with its practices. This alignment has helped BCA gain and maintain trust both within the organization and among customers and the wider community.
Hera also provided insight into BCA’s strategic communications program in this session. Internally, the bank prioritizes transparency and ethical leadership, encouraging employee collaboration and accountability. Externally, BCA maintains consistent and open communication with customers and partners, strengthening its commitment to integrity and trust.
From left to right: Hera F. Haryn (EVP Corporate Communication and Social Responsibility, BCA), Dr. (H.C.) Prita Kemal Gani, MBA, MCIPR, APR, FIPR (Founder and CEO, LSPR Institute of Communication & Business), Tri Mumpuni (Member of the Steering Committee of the National Research and Innovation Agency), Elvera N. Makki (President IABC Indonesia), Donna Priadi (Director of Strategic Partnerships IABC Indonesia) after a meaningful discussion session regarding the importance of authenticity in building trust through transparency and ethics.
Contributions from other panelists further strengthened this session. Tri Mumpuni shares his expertise as a Member of the Steering Committee for Governance of BRIN, discussing how sustainability, governance, and ethical practices interact to build trust and encourage innovation. His focus on the role of ethical governance in supporting social progress provides a broader perspective on morals and ethics, “Researchers can be wrong, but they cannot lie.”
Meanwhile, Prita Kemal Gani, CEO and founder of the LSPR Institute of Communication and Business, provided insight, emphasizing the importance of strategic communication in building institutional credibility. He offers workable strategies for organizations to communicate their commitment to transparency and ethics and build trust among various stakeholders.
Under the moderation of Elvera N. Makki, the panelists engaged in a fascinating discussion highlighting the close relationship between transparency, ethics, and authenticity. This session was a rich combination of insights, providing participants with practical takeaways that can be applied at their respective institutions.
Hera ended his presentation by discussing how BCA faces challenges and opportunities in an era of rapid technological change. He highlighted the bank’s commitment to leveraging innovation to increase transparency, meet customer expectations, and maintain ethical practices.
From left to right: Elvera N. Makki (President IABC Indonesia), Shanti Ruwyastuti (Director of Promotion and Publicity, IABC Indonesia), Dr. (H.C.) Prita Kemal Gani, MBA, MCIPR, APR, FIPR (Founder and CEO, LSPR Institute of Communication & Business), and Hera F. Haryn (EVP Corporate Communication and Social Responsibility, BCA).
