Blog

IABCINDONESIA.COM, JAKARTA – Pertamina Hulu Indonesia (PHI) delivered a standout performance at the 2025 IABC Indonesia Awards, securing seven awards across the Impactful Communications Awards (ICOMMA) and Impactful Public Relations Awards (IMPRA). The achievement reinforces PHI’s position as a company capable of harmonizing strategic communications, workplace culture development, and broad-impact social contributions. Through a series of well-executed flagship initiatives, PHI successfully demonstrated to the jury that each communication program is implemented with structure, consistency, and a clear alignment with sustainability values.In the ICOMMA category for Best Employee Engagement Program, PHI presented Siner9i, an internal initiative commemorating PHI’s ninth anniversary. The program was designed to strengthen employee engagement, enhance cross-functional appreciation, and build emotional connection across diverse operational regions. Siner9i also stands as a concrete representation of PHI’s commitment to embedding the AKHLAK core values into everyday workplace interactions, strengthening employees’ perception of an inclusive, collaborative corporate culture. Meanwhile, in the Best Leadership Communications category, PHI demonstrated the effectiveness of its Key Corporate Messaging (KCM) strategy, which ensures validated, consistent, and widespread dissemination of strategic messages. This disciplined approach resulted in 92% of media coverage including KCM, reflecting the strong performance of PHI’s communication framework.

PHI also secured recognition in the Best Diversity, Equity, and Inclusion (DEI) category through the Sobat Bumi Kalimantan Scholarship, a program that aims to expand educational access for communities in Kalimantan. Scholarship recipients are involved not only in academic development but also in environmental engagement activities such as Aksi Sobat Bumi, which amplifies the program’s broader social impact. In the Best Sustainability Communication category, PHI submitted its comprehensive CSR strategy encompassing five pillars: health, education, economy, environment, and infrastructure. This integrated approach led to a significant increase in CSR-related media coverage, more than 100% higher compared to the previous year.

In the IMPRA category, PHI continued its winning streak with the BASO IGA PHI program (Bincang Asik Soal Migas Ala PHI) in the Best Media Relations Program sub-category. This initiative emphasizes warm, interactive, and transparent relationships between PHI and journalists through dedicated media groups, workshop sessions, festive gatherings, and sports activities all of which strengthen the company’s engagement with the press. “BASO IGA PHI is expected to serve as a bridge in narrowing the knowledge gap surrounding the energy industry, while at the same time strengthening synergy between the company and national media,” said Dony Indrawan, Manager Communication Relations and CID (CRC) PHI. 

PT Pertamina Hulu Indonesia during the hosting of Bincang Asik Soal Migas Ala PHI (BASO IGA PHI) with national media representatives.

On the digital front, PHI’s victory in the Best Digital Public Relations Program sub-category highlights the success of its social media activation strategy, which increased the effectiveness of information dissemination by 40%.

PHI also earned recognition for Best Internal Communication Program through its Town Hall Meeting (THM) with the President Director. The THM serves as a key platform for two-way communication, providing employees with direct access to strategic corporate messages while also offering a space for talent showcases, exclusive employee appreciation, and a secure, IT-enabled event environment. The program recorded 1,604 participants with an engagement rate of 26.7%, surpassing the target for a single THM session.

PT Pertamina Hulu Indonesia, alongside the jury representatives and fellow recipients of the Top 10 and Awards of Excellence at the IABC Indonesia Awards 2025.

Among the seven awards, PHI also secured a spot in the prestigious Top 10 Awards. Two standout programs, Best Leadership Communications Program and Best Employee Engagement Program, propelled PHI into the Top 10 list of the ICOMMA category, marking a significant recognition of PHI’s excellence in corporate communication strategy.

IABC Indonesia President, Elvera Makki, expressed strong appreciation for PHI. “The company’s success in securing multiple awards proves that strategic communication does not rely solely on creativity, but more on integrity, transparency, and the ability to understand human values in every message delivered. PHI has demonstrated its capability to build communication that is consistent and relevant for both internal and external audiences through a data-driven, human-centered approach with real impact.” 

Overall, this achievement strengthens Pertamina Hulu Indonesia’s reputation as a company committed not only to operational performance in the oil and gas sector but also to responsible, purposeful action. This includes communicating the company’s values, initiatives, and social contributions. The company’s success at the 2025 IABC Indonesia Awards stands as proof that PHI views communication as a strategic pillar, one that fortifies corporate reputation, builds public trust, and supports long-term energy sustainability. Congratulations to PHI on this outstanding accomplishment, which further motivates the advancement of strong, impactful, and relevant corporate communication practices in the years ahead.

IABCINDONESIA.COM, JAKARTA — Telkomsel reaffirmed its commitment to building a trusted and sustainable digital ecosystem through transparent and responsible strategic communications. This was highlighted during the panel session titled “Technology & Sustainability: Communicating Purpose for Digital Impact” at the IABC Indonesia Conference 2025, which carried the overarching theme “Strategic Communications at the Heart of Trust, Humanity, and Digital Impact.”

At the forum, Telkomsel participated as a key speaker, represented by Abdullah Fahmi, VP Corporate Communications & Social Responsibility of Telkomsel. The session served as a strategic platform for communication leaders to discuss how companies can effectively communicate sustainability goals while strengthening public trust amid rapid digital transformation.

Carrying the theme “Trusted Connection: Empowering Indonesia’s Digital Future,” Telkomsel reinforces its role as Indonesia’s largest digital service provider, continuously driving inclusive connectivity across the nation. In line with its vision, Telkomsel is committed to empowering people to connect and collaborate by unlocking opportunities through digital technology.

Currently, Telkomsel serves more than 157 million mobile customers and reaches 97% of Indonesia’s population with its 4G network, while continuing to expand 5G coverage across key cities. This strong digital infrastructure forms a critical foundation for accelerating the national digital economy and ensuring more equitable access for communities.

Furthermore, Fahmi highlighted the importance of integrating strong corporate governance, data protection, and innovation aligned with societal needs. Through its trusted digital ecosystem approach, Telkomsel ensures that every technological innovation not only drives business growth but also aligns with sustainability principles and broader social responsibility.

Abdullah Fahmi, VP of Corporate Communications & Social Responsibility at Telkomsel, highlighted the company’s network reach, which covers 97% of Indonesia’s population. Through its trusted digital ecosystem approach, Telkomsel ensures that every technological innovation not only drives business growth but also aligns with sustainability principles and broader social responsibility commitments.

This commitment is realized through a comprehensive ESG (Environmental, Social, and Governance) framework, which includes environmental initiatives such as the Telkomsel Jaga Bumi program, digital talent development through IndonesiaNEXT and NextDev, and customer data protection through Telkomsel Jaga Data. This approach underscores that sustainability is not an add-on, but a core element of the company’s business strategy.

Telkomsel’s participation in the IABC Indonesia Conference 2025 reflects its active role in advancing strategic communication practices that not only build reputation but also create meaningful social impact. Moving forward, Telkomsel will continue to strengthen purpose-driven communication to ensure that digital transformation advances in alignment with humanity, trust, and sustainability.

IABCINDONESIA.COM, JAKARTA – PT Elnusa Petrofin delivered an outstanding performance at the IABC Indonesia Awards 2025, securing one of the highest scores following its results presentation and dialogue session with the judging panel. The company earned a place in the Top 10 and Awards of Excellence of the Impactful Communications Awards (ICOMMA) in the Best Digital Public Relations Program subcategory.

Amid growing public demands for transparency in the energy sector, Elnusa Petrofin offered a different approach through its “Menghantarkan Energi Kebersamaan” campaign. The company chose to highlight the stories of its fuel truck operators (AMT), the frontline workers who keep national fuel distribution running smoothly especially during the peak travel period of Ramadan and Eid al-Fitr. While millions spend time with their families, these AMT workers as spearhead of energy distribution ensure the nation’s energy supply stays uninterrupted.

Awak Mobil Tangki (AMT) played a vital role in ensuring fuel distribution services amid heightened demand during Ramadan and Eid al-Fitr.

The campaign was made from a keen observation of a long-standing narrative gap. Public discourse on national energy resilience has historically centered on policies and institutions, with the pivotal role of on-ground workers often overlooked. Elnusa Petrofin seized this overlooked space, crafting a digital communication initiative that blended strong visuals, operational data, and human-centered storytelling to build a coherent, impactful reputation narrative.

Using its 3E framework (Engineering, Education, and Enforcement), the company built a communication system anchored in transparency, education, and internal participation. The content, which ranged from operational insights and field documentation to personal stories from AMT workers, was distributed through Tier-1 media outlets, Instagram, YouTube, and internal channels, creating a seamlessly integrated campaign from planning to publication.

In a sector often perceived as technical and emotionally distant, the campaign demonstrated that insight-driven, empathetic communication can spark powerful public resonance.

“Elnusa Petrofin delivered highly effective communication through compelling storytelling. These narratives build public awareness of the energy workers who operate behind the scenes,” said Jeane Niode, Chair of the Jury for the IABC Indonesia Awards 2025.

PT Elnusa Petrofin saat sesi penjurian IABC Indonesia Awards 2025

Elvera Makki, President of IABC Indonesia, praised the company’s ability to transform operational issues into relatable public stories, marking it as an innovator in energy-sector communication, “I appreciate how the term ‘Anak Mobil Tangki (AMT)’ feels grounded and relatable. This was executed as a fully integrated PR campaign, digitally strong and reinforced through extensive media coverage,” she noted.

“This award is not merely a recognition of the strategic communication programs we have implemented, but a validation of our philosophy that energy is ultimately about people, responsibility, and sustainability. ‘Menghantarkan Energi Kebersamaan’ reflects our commitment to providing energy that not only drives economic activity, but also strengthens social bonds within society,” said Doni Indrawan, President Director of PT Elnusa Petrofin, after receiving the award.

Elnusa Petrofin, with the jury representatives and all institutions recognized in the Top 10 and Awards of Excellence categories at the 2025 IABC Indonesia Awards.

The achievement underscores Elnusa Petrofin’s commitments: maintaining national energy reliability while building modern, transparent, and human-centered communication. In an industry navigating rapid transformation, empathy-driven storytelling has become an essential pillar for sustaining public trust.

IABCINDONESIA.COM — As public expectations for transparency, ethical communication, and accelerated digitalization in financial services continue to rise, Bank Mandiri is reinforcing its commitment through a structured ESG approach and increasingly strategic corporate communications. This momentum is further affirmed by the bank’s support for the IABC Indonesia Conference & Awards 2025, a forum that frames trust, humanity, and digital impact as the foundation of modern communications. The theme aligns seamlessly with Bank Mandiri’s ongoing digital transformation efforts and its ambition to strengthen sustainability accountability.

Bank Mandiri’s sustainability strategy is anchored in three ESG pillars—Sustainable Banking, Sustainable Operation, and Sustainability Beyond Banking. Together, these pillars function not only as the bank’s sustainability framework but also as a reflection of how trust and accountability sit at the core of its communication strategy. Their relevance is underscored by the key themes raised at IABC 2025, including digital literacy, enhanced public trust, and authentic, verified ESG communication.

The bank’s digital transformation highlights how digital impact has become a central force in strengthening customer relationships. Services such as Livin’ by Mandiri, Livin’ Merchant, and Kopra by Mandiri expand financial access while emphasizing intuitive design to ensure user experiences that are inclusive and empathetic. The growth in Third-Party Funds (DPK) through the third quarter of 2025—fueled by deeper digital penetration—signals that this approach is effectively cultivating trust in an increasingly mobile-first landscape.

This push for digitalization echoes the IABC 2025 discussions on how technology, when communicated effectively, can reinforce corporate legitimacy. Digital transformation is not solely about innovation; it is about articulating its benefits with clarity so that customers understand the tangible value it brings.

Bank Mandiri strengthens transparency and governance commitment through its Third Quarter 2025 Financial Statement public presentation, attended by the board of directors in Jakarta on Monday, 27 October 2025.

Bank Mandiri’s support for the IABC Indonesia Conference 2025 underscores a communication approach that places people at the center of innovation. “Building trust in the digital era begins with putting humanity at the heart of every innovation. By embedding ESG principles in our business practices, Bank Mandiri continues to advance in creating digital impact that empowers communities, strengthens social foundations, and ensures a sustainable shared future,” said Monica Yoanita Octavia, Senior Vice President of the Environmental, Social & Governance (ESG) Group at PT Bank Mandiri (Persero) Tbk.

Under the Sustainable Banking pillar, Bank Mandiri is strengthening green financing and accelerating the clean energy transition—initiatives that require measurable, accountable ESG communications so the public can clearly see real-world impacts. As highlighted throughout the IABC Indonesia Conference 2025, sustainability demands a narrative that is transparent, data-driven, and centered on public benefit.

Meanwhile, the Sustainable Operation pillar is expressed through energy efficiency initiatives and the digitalization of internal processes. These measures not only reduce the operational carbon footprint but also enhance internal communication efficiency and governance. Technology-driven internal transformation aligns closely with the “digital impact” theme explored by IABC speakers: when well-integrated, technology reinforces message consistency and corporate data integrity.

Bank Mandiri strengthened its sustainability commitment through the “Mandiri Looping for Life” initiative on Saturday, 15 November 2025, marked by a collaborative mangrove-planting activity with Bintan Resort Cakrawala at Lagoi Bay, Bintan.

The Sustainability Beyond Banking pillar expands the bank’s capacity to create broader social impact—from financial literacy and Micro, Small, Medium Entreprises (MSMEs) empowerment to digital inclusion initiatives across regions. These programs reflect the humanity-centered lens emphasized at IABC: that empathetic, solutions-oriented communication strengthens social resilience and builds long-term trust.

Collectively, Bank Mandiri’s approach to communicating performance, innovation, and ESG commitments underscores the central role of sustainability communications in strengthening public trust. Communication is no longer a mere conduit of information—it has become a strategic lever for building credibility and maintaining relevance amid shifting digital behaviors and cultural expectations.

From left to right: Elvera N. Makki (President of IABC Indonesia, Founder & CEO of VMCS Communications & Social Impact), Prof. Stella Christie (Vice Minister of Higher Education, Science, and Technology of the Republic of Indonesia), Prof. Dr. Dante Saksono Harbuwono, Sp.PD-KEMD, Ph.D. (Vice Minister of Health of the Republic of Indonesia), Dr. Ir. Emil Elestianto Dardak, B.Bus, M.Sc., Ph.D. (Vice Governor of East Java), Shanti Ruwyastuti (Board of Directors, IABC Indonesia), Dwi Fatan Lilyana (Director of HR and General Affairs, PT Pelabuhan Indonesia Persero).

President IABC Indonesia, Elvera N. Makki emphasized the importance of ethical, human-centered communication. “We appreciate Bank Mandiri’s support in strengthening Indonesia’s strategic communication ecosystem. This commitment demonstrates how major institutions can play a critical role in advancing communication practices that are transparent, ethical, and sustainability-oriented.”

Panel discussions at the IABC conference brought forward key insights from government leaders, corporations, academics, and civil society organizations on digital literacy, ESG communication, societal behavior shifts, and emerging standards for corporate transparency. These themes echo a broader shift in the banking industry: sustainability and digital transformation hold true value only when communicated honestly, clearly, and with the public’s interest at heart.

Bank Mandiri’s support for the IABC Indonesia Conference and Awards 2025 reflects the alignment of their shared vision—strengthening communication practices that are ethical, relevant, and truly impactful. Through this commitment, the bank underscores that financial performance alone does not define success. Public trust, communication integrity, and measurable social and digital impact are increasingly essential pillars shaping the future of Indonesia’s banking sector.