Road to IABC Indonesia Awards & Awarding Night 2025: Expert’s Guide to the Job Market

October 4, 2025

International Association of Business Communicators (IABC Indonesia) dan @atamerica menghadirkan sesi mentorship dengan mentor pilihan dari beragam latar belakang profesi untuk memberikan saran dan tips karir memasuki bursa kerja.

Jakarta, 3 Oktober 2025 – Entering today’s job market isn’t exactly easy, especially for Gen Z graduates or those just starting their careers. Rapid technological changes, intense global competition, and the growing demand for strong soft skills mean that many young professionals feel they need an “extra toolkit” to not just survive, but thrive.

To answer this need, the International Association of Business Communicators (IABC-Indonesia Chapter), in collaboration with @atamerica, presents “Career Mentorship: Expert’s Guide to the Job Market”. This program is designed for early to mid-career professionals who want to grow, navigate their career journey, and build connections with experienced professionals across different industries.

The program features five mentors from diverse sectors including private, public, entrepreneurship, and professional consulting who share valuable insights from their own career journeys.

The fourth batch of the Mentorship Session was started by Vandy R. Makki, Chief People Officer of Manulife Indonesia, who stated, “The changes we’re experiencing in today’s professional and industrial world have accelerated far more in the past ten years than ever before.” According to him, these changes can bring either positive or negative impact, depending on the mindset we hold. He highlighted the importance of embracing two key mindsets: learning and unlearning. Learning means staying open to new knowledge, such as the rise of artificial intelligence (AI), which has now become an integral part of how we work and create. On the other hand, unlearning refers to the ability to adjust and shift perspectives when old knowledge becomes irrelevant, ensuring we remain flexible in navigating change.

Vandy also highlighted the value of building a continuous learning process, as rapid change requires us not only to understand what’s happening but also to strengthen our resilience in facing it. He reminded the audience that a closed mindset is something we must overcome, since we often focus only on the negative side of change. In reality, every shift brings new opportunities. By keeping an open mind, daring to try new things, and refusing to stop learning, we will be better equipped to adapt, seize opportunities behind every challenge, and ultimately thrive in the fast-moving world of change.

Road to IABC Indonesia Awards 2025
Vandy R. Makki, Chief People Officer Manulife Indonesia berbagi pandangan mengenai pentingnya mindset learning dan unlearning dalam menghadapi cepatnya perubahan dunia profesional.

The session then continued with Shanti Ruwyastuti, an Erickson Professional Coach, who shared how coaching can help Gen Z make more intentional career decisions. According to her, everyone has potential, but not everyone is aware of it, making the main purpose of coaching to uncover and bring out that potential. She explained that a coach’s role is to provide guidance amid the flood of information in today’s digital era, helping participants gain clarity, direction, and confidence as they navigate their career paths. Shanti also emphasized that coaching is especially valuable for Gen Z, as it not only helps them align their potential and goals but also strengthens decision-making skills and reduces stress. This is particularly important in a world where career navigation is often disrupted by the spread of misinformation and disinformation.

Road to IABC Indonesia Awards 2025
Shanti Ruwyastuti, Erickson Professional Coach, berbagi pandangan mengenai bagaimana coaching dapat membantu Gen Z menggali potensi diri, menemukan kejelasan, dan mengambil keputusan karier yang lebih terarah.

Mentor Wing Antariksa, Vice Chairman of the Indonesian Society of Human Resources, shared his perspective: “To win the initial competition in starting your career, all you need are skills, knowledge, and attitude.” Among these three, he highlighted that attitude plays the most crucial role, as it is a key element of both soft skills and leadership. He explained that leadership skills can already be developed during college years through organizational experience and expanding network. He also added, “If you want to be a leader, you can start from now.” For young professionals, making mistakes is natural, but those mistakes become valuable lessons that ultimately drive growth and development.

Road to IABC Indonesia Awards 2025
Wing Antariksa, Vice Chairman of Indonesian Society of Human Resources, menekankan bahwa attitude merupakan faktor paling penting dalam memenangkan kompetisi awal karier, sekaligus menjadi dasar kepemimpinan yang dapat dibangun sejak masa kuliah.

Continuing the next session, Feliciana Wienathan, Communications Manager at Google Indonesia, shared key insights for Gen Z as they navigate the professional world. She emphasized the importance of standing out in a highly competitive job market while staying true to one’s authenticity. Feliciana also highlighted the growing need for human-centered skills and strong communication abilities as future-ready capabilities. Within the context of the tech industry, she introduced the concept of building an anti-fragile career, a form of resilience that enables individuals not only to survive but also to grow stronger when facing pressure and change. Furthermore, she encouraged young professionals to embrace the mindset of an intrapreneur within large companies, and to adopt a growth mindset approach in job hunting making them more adaptable and better prepared to face future career challenges.

Road to IABC Indonesia Awards 2025
Feliciana Wienathan, Communications Manager Google Indonesia, membagikan wawasan tentang pentingnya authenticity, keterampilan komunikasi, serta membangun karier yang tangguh dan berorientasi pada growth mindset di era digital.

And the last, Haikal Basagili, Brand Consultant & CEO of Beranda Brand, spoke about the importance of personal and career branding in today’s digital era. He emphasized that developing an entrepreneurial mindset early on is crucial not only for those who want to become entrepreneurs, but also for young professionals who want to stand out in the workplace. According to him, personal branding is not something exclusive to influencers, it is also a key for Gen Z professionals to be recognized, trusted, and valued in their work environment. With a strong personal brand, individuals can showcase their unique value while opening up more opportunities throughout their career journey.

Road to IABC Indonesia Awards 2025
Haikal Basagili, Brand Consultant & CEO Beranda Brand, menekankan pentingnya entrepreneurial mindset dan personal branding bagi Gen Z profesional agar dapat menonjol serta membuka lebih banyak peluang di era digital.

As the final part of the series, the Career Mentorship program concluded with a networking session, giving participants the opportunity to connect directly with mentors as well as fellow young professionals. Through this session, participants not only gained practical insights from the mentors’ experiences but also expanded their networks, building valuable connections to support their career journey ahead.

Road to IABC Indonesia Awards 2025
Para mentor dan peserta Career Mentorship “Expert’s Guide to the Job Market” berfoto bersama usai sesi berbagi wawasan dan networking di @america.

Elvera N. Makki, President of IABC Indonesia, stated: “Mentorship is a tangible manifestation of IABC Indonesia’s mission to nurture a generation of communicators who are stronger, more confident, and increasingly relevant to today’s business needs. The presence of experts as mentors provides access to experiences, values, and strategic ways of thinking that are rarely found in formal education. We hope this mentorship program helps shape communicators with integrity, impact, and the ability to address global challenges.”

Road to IABC Indonesia Awards 2025
Antusiasme peserta dalam sesi diskusi interaktif dengan para mentors.

The IABC Mentorship is part of the “Road to IABC Indonesia Conference and Awarding Night 2025”, which will take place on October 24 at The St. Regis Hotel, Jakarta. This prestigious annual event carries the theme “Strategic Communications at the Heart of Trust, Humanity, and Digital Impact.”

“In line with this theme, we want communication professionals not only to advance their individual careers, but also to elevate the role of communications as a driver of business that is human-centered, impactful, and sustainable,” Elvera concluded.

Road to IABC Indonesia Awards 2025
After the mentorship session, some interesting discussions continued.

AI Technology, Personal Branding, and Women’s Leadership: Future Insights on PR from Vera Makki & Prita Kemal Gani

September 9, 2025

Located at LSPR Jakarta Campus, podcast host, Mrs. Elvera N. Makki, S.IP., MBA, ABC, SCMP, Founder and CEO of VMCS Advisory Indonesia, President of IABC Indonesia, in conversation with special guest Mrs. Dr. (H.C) Prita Kemal Gani, MBA, MCIPR, APR, FIPR, Founder and CEO LSPR Institute of Communication & Business, on women’s leadership, personal branding, and the future of strategic communication in the digital technology era.

Jakarta, September 8, 2025 – VMCS Advisory Indonesia and International Association of Business Communicators (IABC Indonesia) hosted an inspiring podcast at the London School of Public Relations (LSPR) Jakarta, featuring two prominent figures in the field of communications: Mrs. Elvera N. Makki, S.IP., MBA, ABC, SCMP, Founder and CEO of VMCS Advisory Indonesia, President of IABC Indonesia, and Mrs. Dr. (H.C) Prita Kemal Gani, MBA, MCIPR, APR, FIPR, Founder and CEO of LSPR Institute of Communication & Business, who attended as a special guest and is recognized as a globally influential communication leader.

This podcast was more than just a discussion forum it was part of the roadshow leading up to the IABC Indonesia Conference & Awards 2025, a prestigious event that brings together communication leaders from various sectors to share insights, foster collaboration, and celebrate achievements in the communication industry both in Indonesia and worldwide.

In a warm and interactive session, the discussion touched on a wide range of strategic issues currently facing the world of communications. Topics included personal branding as a leadership strategy, cross-stakeholder collaboration in modern PR practices, the role of soft power in building influence without coercion, and the ethical challenges of navigating viral content and clickbait. Equally important, the conversation also highlighted the impact of technology and artificial intelligence (AI) in shaping the future communication landscape.

For students and communication practitioners, these topics offered fresh perspectives on how the public relations profession continues to evolve from being merely a message-delivery function to becoming a strategic force capable of driving real change in society.

Teknologi AI Personal Branding Kepemimpinan Perempuan
Mrs. Elvera N. Makki, S.IP., MBA, ABC, SCMP, Founder and CEO of VMCS Advisory Indonesia, President of IABC Indonesia, shares her insights during the podcast at LSPR Jakarta Campus. According to her, forums like this are not merely spaces for discussion but also platforms to strengthen communication networks and build an ecosystem that adapts to global dynamics.

In her presentation, Mrs. Elvera N. Makki, S.IP., MBA, ABC, SCMP, Founder and CEO of VMCS Advisory Indonesia, President of IABC Indonesia, emphasized the importance of cross-border collaboration platforms facilitated by IABC Indonesia.

“This podcast is not just a space for discussion, but also a bridge that connects ideas, experiences, and perspectives from diverse communities. Through forums like this, we are building a stronger communication ecosystem that is more relevant to global challenges,” said Vera Makki.

Teknologi AI Personal Branding Kepemimpinan Perempuan
Mrs. Dr. (H.C) Prita Kemal Gani, MBA, MCIPR, APR, FIPR, Founder and CEO of LSPR Institute of Communication & Business, as a guest speaker at the podcast held at LSPR Jakarta Campus. In this discussion, she emphasized that personal branding is not merely about self-image but a leadership strategy that fosters public trust.

Meanwhile, Mrs. Dr. (H.C) Prita Kemal Gani, MBA, MCIPR, APR, FIPR, Founder and CEO of LSPR Institute of Communication & Business, shared a profound reflection on how a leader can build authentic personal branding. According to her, branding is not merely about self-image but a leadership strategy that fosters public trust and builds long-term relationships.

She also highlighted the importance of interpersonal relationship skills as the foundation of effective leadership, “Success in any field begins with our ability to genuinely like others. When we can create sincere chemistry, people will naturally find it easier to like us in return. From there, a pleasant personality is formed, and a pleasant personality will always be chosen. To be someone who is chosen is an honor,” said Mrs. Prita.

This podcast served as concrete proof of how collaboration between VMCS, IABC, and LSPR contributes to advancing the communication profession in Indonesia. By combining academic and practitioner perspectives, the event reaffirmed that strategic communication is a key pillar in building reputation, trust, and influence amid the complexities of the modern world.

As part of the IABC Indonesia Conference & Awards 2025 roadshow, the event also served as an important momentum for strengthening networks among communication professionals, academics, and the younger generation. Through open dialogue and experience sharing, LSPR once again demonstrated its role as a leading center for communication education, not only producing excellent graduates but also serving as a catalyst for the development of both the national and international communication industries.

Don’t miss more inspiration from leading communication figures. Follow VMCS Advisory Indonesia, IABC Indonesia, and LSPR on their official channels for the latest updates leading up to the IABC Indonesia Conference & Awards 2025.

Catch the complete discussion on our YouTube channel:

Telkomsel’s Seriousness in Communication Strategy to Address Social Concern and Sustainability for the Young Generation

January 2, 2025
Andry Priyo Santoso, GM of Corporate Social Responsibility at Telkomsel, emphasized Telkomsel's commitment to promoting sustainability through ESG principles, supporting sustainable social, environmental, and economic development.

Andry Priyo Santoso, GM of Corporate Social Responsibility at Telkomsel, emphasized Telkomsel’s commitment to promoting sustainability through ESG principles, supporting sustainable social, environmental, and economic development.

Telkomsel, the largest telecommunications company in Indonesia, recognizes that sustainability is not merely a trend but a long-term commitment deeply rooted in the company’s values. This was explored in depth during a panel discussion titled “Sustainable Speaks: Communication Strategies Amidst Socially Conscious Audiences,” held at the IABC Indonesia Conference on Friday, December 13, 2024, at the Shangri-La Hotel, Jakarta.

The session featured Andry Priyo Santoso, GM of Corporate Social Responsibility at Telkomsel, along with a panel of esteemed communications experts and PR professionals: Angkie Yudhistia, a Communications and Inclusivity Expert; Edward Manaor Siahaan, Manager of CSR & SMEPP at PT Kilang Pertamina Internasional; and Arif Mujahidin, Communications Director at Danone Indonesia. The discussion was moderated by Donna Priadi, Director of Strategic Partnerships at IABC Indonesia.

Andry began his presentation by emphasizing Telkomsel’s goal of “Continuously Exceeding Boundaries (Reach Beyond)”,” which aligns with the company’s vision and mission to support sustainability. Telkomsel contributes to an inclusive economy, social development, and environmentally friendly practices through enhanced connectivity, innovative services, and community empowerment to achieve a sustainable future.

Also present via Zoom, Telkomsel explained that its communication and CSR programs target Gen Z and Millennials by creating authentic, value-based, and relevant communication strategies and building narratives that address the social and sustainability concerns of its target audience.

Also present via Zoom, Telkomsel explained that its communication and CSR programs target Gen Z and Millennials by creating authentic, value-based, and relevant communication strategies and building narratives that address the social and sustainability concerns of its target audience.

Telkomsel also emphasized its goal to remain relevant to Generation Z and Millennials by focusing on sustainability and social impact. However, a significant challenge lies in crafting a communication strategy that is authentic, values-based, and aligned with the needs of this young audience. As a solution, Telkomsel is committed to building a narrative that reflects the company’s core values ​​while addressing the concerns and aspirations of these generations. Through this approach, Telkomsel aims to demonstrate that sustainability is integral to its operations and a crucial element in fostering a strong emotional connection with future generations.

“The spirit is to keep moving forward and creating an impact that empowers the nation. “We call it corporate spirit, the Indonesian spirit,” explained Andry. “Telkomsel, as an Impactful Sustainable Business, represents one of the main pillars of our sustainability communication narrative. This is complemented by our strategy of positioning Telkomsel as a technology catalyst and a leader in digital innovation and connectivity.”

In line with the 2025 Trend: Purposeful Impact launched by IABC, Telkomsel has streamlined its strategy into key activities within the Purpose-Driven ESG Framework over the past two years. These initiatives are centered around the themes of Protecting the Cita, Protecting the Data, and Protecting the Earth. Activities include enhancing employees’ understanding and insight into the importance of ESG, operating as a responsible business, and protecting the environment.

The five pillars of Telkomsel’s CSR program are driven by the spirit of creating social and environmental impacts through technology, with an apparent reference to the Sustainable Development Goals (SDGs). The scope of these activities includes education, digital citizenship, community empowerment and well-being, philanthropy, and environmental initiatives.

Andry stated that these programs are implemented collaboratively, involving partnerships with companies, government agencies, and communities. The efforts aim to achieve the targets of government social programs, such as reducing stunting and improving disaster mitigation. Telkomsel also integrates customer engagement by allowing reward points to be redeemed for tree planting, fostering environmental stewardship.

In a separate discussion on communication strategies that incorporate social inclusion as a pillar of sustainability, Saki H. Bramono, VP of Corporate Communications and Social Responsibility at Telkomsel, remarked, “In an era where awareness of social, environmental, and business governance is increasingly at the forefront of societal concerns, authentic and value-based sustainability communication is essential. Sustainability is one of the main pillars of Telkomsel’s public communication, reflecting our commitment to creating a positive impact through business processes that prioritize ESG principles. In the future, we will continue to inspire and empower the nation by leveraging the latest technology to support social development, environmental preservation, and sustainable economic growth, aligned with evolving public expectations for businesses to be more responsible and inclusive.”

The contributions of other panelists further enriched this session. Arif Mujahidin, Corporate Communications Director at Danone Indonesia, shared insights into ongoing sustainability efforts, such as reducing carbon emissions by 8,300 tons and decreasing the carbon footprint by up to 32%. He also highlighted the significant societal impact of these initiatives, underscoring the importance of our collective role in sustainability. He also discussed the challenges and opportunities in communicating sustainability messages to diverse audiences. Additionally, he shared best practices for designing effective communication strategies to engage audiences increasingly concerned about social and environmental issues.

Arif Mujahidin, Corporate Communications Director at Danone Indonesia, explained that it is the corporation's role to act as a facilitator of social innovation, while the intention and hard work must come from the community and micro-business actors as beneficiaries.

Arif Mujahidin, Corporate Communications Director at Danone Indonesia, explained that it is the corporation’s role to act as a facilitator of social innovation, while the intention and hard work must come from the community and micro-business actors as beneficiaries.

Meanwhile, Angkie Yudhistia, Communications and Inclusivity Expert, provided insights and shared strategies for communicating sustainability with an emphasis on inclusiveness, which can contribute to prosperity and the economy in Indonesia. Efforts to develop sustainable and inclusive development models are actively realized through various intervention programs. The implementation is based on the reference to Law Number 8 of 2016 concerning Persons with Disabilities.

Angkie Yudhistia (right – Communications and Inclusivity Expert) explained that there are 22.9 million people with disabilities in Indonesia, or 10% of the population. Therefore, inclusive leadership must continue to be expressed through public policies that support people with disabilities.

Angkie Yudhistia (right – Communications and Inclusivity Expert) explained that there are 22.9 million people with disabilities in Indonesia, or 10% of the population. Therefore, inclusive leadership must continue to be expressed through public policies that support people with disabilities.

Edward Manaor Siahaan, Manager of CSR & SMEPP at PT Kilang Pertamina Internasional, explained that one form of corporate sustainability communication is the publication of a book entitled “Creating Independence to Grow Together,” which reviews the company’s Social and Environmental Responsibility activities. He also emphasized the importance of ESG communication as a strategic element of sustainability. The Independent Energy Village Program is a clear example of the company’s commitment to providing access to clean energy for the community, supporting the 2060 Net Zero Emission target through the development of renewable energy, with a focus on SDG 7 (Clean and Affordable Energy) and SDG 13 (Tackling Climate Change).

Edward Manaor Siahaan, CSR & SMEPP Manager at PT Kilang Pertamina Internasional, explained the communication strategy for implementation using an AMEC-based measurement method with the PESO (Paid, Earned, Shared, and Owned) approach.

Edward Manaor Siahaan, CSR & SMEPP Manager at PT Kilang Pertamina Internasional, explained the communication strategy for implementation using an AMEC-based measurement method with the PESO (Paid, Earned, Shared, and Owned) approach.

Andry concluded his presentation with an inspiring video about Telkomsel Protects the Earth, highlighting the company’s commitment to implementing effective, balanced, and proportionate sustainability measures. Through this initiative, Telkomsel aims to reduce the environmental impact of its business processes while ensuring environmental sustainability for a better future. The video served as a powerful conclusion, underscoring Telkomsel’s dedication to sustainability and social responsibility.

From left to right: Jeane Sindy Niode (Director of Sponsorship and Events, IABC Indonesia), Donna Priadi (Director of Strategic Partnerships, IABC Indonesia), Arif Mujahidin (Corporate Communications Director, Danone Indonesia), Angkie Yudhistia (Communications and Inclusivity Expert), Andry Priyo Santoso (GM of Corporate Social Responsibility, Telkomsel), Edward Manaor Siahaan (CSR & SMEPP Manager, PT Kilang Pertamina Internasional), Elvera N. Makki (President, IABC Indonesia).

From left to right: Jeane Sindy Niode (Director of Sponsorship and Events, IABC Indonesia), Donna Priadi (Director of Strategic Partnerships, IABC Indonesia), Arif Mujahidin (Corporate Communications Director, Danone Indonesia), Angkie Yudhistia (Communications and Inclusivity Expert), Andry Priyo Santoso (GM of Corporate Social Responsibility, Telkomsel), Edward Manaor Siahaan (CSR & SMEPP Manager, PT Kilang Pertamina Internasional), Elvera N. Makki (President, IABC Indonesia).

The Seriousness of BCA in Maintaining Authenticity to Build Trust with Transparency and Ethics

December 24, 2024

Hera F. Haryn, EVP of Corporate Communications and CSR BCA, shares the company’s characteristics and authenticity, which have been internalized as its culture and values.

BCA, one of Indonesia’s leading banking institutions, continues to set high standards for maintaining transparency, ethics, and public trust. These values ​​were discussed in depth in a panel discussion session with the theme “Trust in Transparency & Ethics: Authenticity Matters” at the IABC Indonesia conference, which took place on Friday, December 13, 2024, at the Shangri-La Hotel Jakarta. This session featured a panel of distinguished speakers, including Hera F. Haryn, Executive Vice President of Corporate Communications & Social Responsibility of BCA, Tri Mumpuni, Member of the Governance Steering Committee of the National Research and Innovation Agency (BRIN), and Prita Kemal Gani, CEO & Founder LSPR Institute of Communication and Business. This session was moderated by Elvera N. Makki, President of IABC Indonesia, who ably guided the discussion to provide valuable insights for all participants.

Hera started her presentation by emphasizing the critical role of transparency and ethics in building public trust, especially in the banking industry, where credibility is essential. He conveyed BCA’s perspective in the context of “Trust in Transparency and Ethics Authenticity Matters.” He said, “To build a purposeful reputation is a marathon race. Lace up, run on, and mark yours!”

As a highly regulated industry, BCA faces various challenges, including limitations in communication methods. Therefore, creativity is needed to convey messages effectively. A strong company culture emphasizing integrity is vital in building trust among employees and stakeholders. Ethical behavior reinforces reliability and responsibility, which are fundamental to establishing strong, trusting relationships. In addition, authenticity is the key for BCA to stand out by building trust and increasing customer engagement.

The panelists and moderators, as well as offline and online participants, carefully listened to the presentation by Hera F. Haryn, EVP of Corporate Communications and CSR BCA, regarding the importance of authenticity and honesty, which can build trust

Highlighting the importance of authenticity, Hera emphasized that authenticity is one of the essential pillars of a company’s reputation and branding. In today’s increasingly connected world, authenticity has become a strategic necessity. He shared how BCA integrates authenticity into its corporate culture, aligning the bank’s values ​​with its practices. This alignment has helped BCA gain and maintain trust both within the organization and among customers and the wider community.

Hera also provided insight into BCA’s strategic communications program in this session. Internally, the bank prioritizes transparency and ethical leadership, encouraging employee collaboration and accountability. Externally, BCA maintains consistent and open communication with customers and partners, strengthening its commitment to integrity and trust.

From left to right: Hera F. Haryn (EVP Corporate Communication and Social Responsibility, BCA), Dr. (H.C.) Prita Kemal Gani, MBA, MCIPR, APR, FIPR (Founder and CEO, LSPR Institute of Communication & Business), Tri Mumpuni (Member of the Steering Committee of the National Research and Innovation Agency), Elvera N. Makki (President IABC Indonesia), Donna Priadi (Director of Strategic Partnerships IABC Indonesia) after a meaningful discussion session regarding the importance of authenticity in building trust through transparency and ethics.

Contributions from other panelists further strengthened this session. Tri Mumpuni shares his expertise as a Member of the Steering Committee for Governance of BRIN, discussing how sustainability, governance, and ethical practices interact to build trust and encourage innovation. His focus on the role of ethical governance in supporting social progress provides a broader perspective on morals and ethics, “Researchers can be wrong, but they cannot lie.”

Meanwhile, Prita Kemal Gani, CEO and founder of the LSPR Institute of Communication and Business, provided insight, emphasizing the importance of strategic communication in building institutional credibility. He offers workable strategies for organizations to communicate their commitment to transparency and ethics and build trust among various stakeholders.

Under the moderation of Elvera N. Makki, the panelists engaged in a fascinating discussion highlighting the close relationship between transparency, ethics, and authenticity. This session was a rich combination of insights, providing participants with practical takeaways that can be applied at their respective institutions.

Hera ended his presentation by discussing how BCA faces challenges and opportunities in an era of rapid technological change. He highlighted the bank’s commitment to leveraging innovation to increase transparency, meet customer expectations, and maintain ethical practices.

From left to right: Elvera N. Makki (President IABC Indonesia), Shanti Ruwyastuti (Director of Promotion and Publicity, IABC Indonesia), Dr. (H.C.) Prita Kemal Gani, MBA, MCIPR, APR, FIPR (Founder and CEO, LSPR Institute of Communication & Business), and Hera F. Haryn (EVP Corporate Communication and Social Responsibility, BCA).

The Secret Behind the Success of PT Pertamina (Persero) ‘s Communications

December 24, 2024

At the 2024 IABC Indonesia Awards, PT Pertamina (Persero) won the Top 10 and Awards of Excellence in the Impactful Communications Awards (ICOMMA) category with the Best Employee Engagement sub-category. Additionally, Pertamina also won three (3) Awards of Merit awards in the Impactful Public Relations Awards (IMPRA) category with the sub-categories Best Internal Communications, Best Social Media Campaign, and Best Media Relations Program. 

Photo 1. PT Pertamina (Persero) as one of the winners of the TOP 10 and Award of Excellence at the 2024 IABC Indonesia Awards. Seen in the picture, Pertamina's representative, Sarah, Internal Communications Manager (fourth from the right) with one of the jury members, Angkie Yudistia (fifth from the right) and Keynote Speaker Emil Elestianto Dardak, Deputy Governor of East Java for the 2019-2024 period (sixth from the right) with the winning representatives other.

PT Pertamina (Persero) is one of the TOP 10 winners and the Award of Excellence at the 2024 IABC Indonesia Awards. Seen in the picture, Pertamina’s representative, Sarah, Internal Communications Manager (fourth from the right), with one of the jury members, Angkie Yudistia (fifth from the right), and Keynote Speaker Emil Elestianto Dardak, Deputy Governor of East Java for the 2019-2024 period (sixth from the right) with the winning representatives other. 

 

What is the secret of corporate communications carried out by Pertamina so that it is considered impactful by the panel of judges of the 2024 IABC Indonesia Awards?

First, Pertamina has a comprehensive planning and communication strategy, including involving its stakeholders, both internal and external. This multi-stakeholder involvement is carried out comprehensively, starting from the highest level to the operational level, to achieve engagement. The results obtained positively impact the synergy between stakeholders and performance and encourage the strength of company performance. 

Second, in its implementation, Pertamina uses various creative ideas with evocative taglines and activity names, such as Sinergi Komunikasi – Membangun Negeri dalam Persaudaraan, Mudik Asyik, etc.

Photo 2. PT Pertamina (Persero) team at the IABC Indonesia Awards 2024: Awarding Night which took place at the Shangri-la Hotel, Jakarta on 13 December 2024.

PT Pertamina (Persero) team at the IABC Indonesia Awards 2024: Awarding Night took place at the Shangri-la Hotel, Jakarta on 13 December 2024.

 

Lastly, Pertamina continues proactively carrying out ongoing communication activities, including the “Jemput Bola” strategy, rather than just waiting. This strategy shows Pertamina’s communication spirit, which wants to understand, get closer, listen, and provide solutions to its stakeholders. 

This mindset positively impacts the company’s communication performance, prioritizing innovation and integrity. As Fadjar Djoko Santoso, Vice President of Corporate Communication, PT Pertamina (Persero), states, “Sustainability is a long-term commitment that requires integrity and innovation. By making it the basis of every step, we create a positive impact and build a more responsible and meaningful future.”