At the 2024 IABC Indonesia Awards, PT Pertamina (Persero) won the Top 10 and Awards of Excellence in the Impactful Communications Awards (ICOMMA) category with the Best Employee Engagement sub-category. Additionally, Pertamina also won three (3) Awards of Merit awards in the Impactful Public Relations Awards (IMPRA) category with the sub-categories Best Internal Communications, Best Social Media Campaign, and Best Media Relations Program.
What is the secret of corporate communications carried out by Pertamina so that it is considered impactful by the panel of judges of the 2024 IABC Indonesia Awards?
First, Pertamina has a comprehensive planning and communication strategy, including involving its stakeholders, both internal and external. This multi-stakeholder involvement is carried out comprehensively, starting from the highest level to the operational level, to achieve engagement. The results obtained positively impact the synergy between stakeholders and performance and encourage the strength of company performance.
Second, in its implementation, Pertamina uses various creative ideas with evocative taglines and activity names, such as Sinergi Komunikasi – Membangun Negeri dalam Persaudaraan, Mudik Asyik, etc.
Lastly, Pertamina continues proactively carrying out ongoing communication activities, including the “Jemput Bola” strategy, rather than just waiting. This strategy shows Pertamina’s communication spirit, which wants to understand, get closer, listen, and provide solutions to its stakeholders.
This mindset positively impacts the company’s communication performance, prioritizing innovation and integrity. As Fadjar Djoko Santoso, Vice President of Corporate Communication, PT Pertamina (Persero), states, “Sustainability is a long-term commitment that requires integrity and innovation. By making it the basis of every step, we create a positive impact and build a more responsible and meaningful future.”